Each year fashion companies debut compelling campaign collaborations with celebrities that reignite their brand narratives through visual storytelling. From Hailey Bieber in Jimmy Choo’s Spring-Summer ’22 campaign to Lily James in Versace’s Autumn-Winter ’22 campaign, these collaborations are here to keep us hooked. So get ready to loosen your pocket strings because we have an elaborate list of fashion campaigns that will entice you to splurge some money. Ahead, the best fashion campaigns of 2022–make sure to keep coming back for more, as this list will be updated as new ones are released.

JAEGER-LECOULTRE X Anya Taylor-Joy

Anya Taylor-Joy has become the new ambassador of the fine watchmaking brand, Jaeger-LeCoultre. The campaign launching the actress’s new title is a series of photographs paired with a short video titled A Call of the Heart. The video harkens back to a historic moment in the Maison’s history, in which its founders Jacques-David LeCoultre and Edmond Jaeger came together to create the ultra-thin watch movement in 1903. A Call of the Heart features Taylor-Joy posing statuesquely on the phone while wearing the brand’s Reverso Duetto Small in pink gold.

Omega X George Clooney

Instagram @omega

George Clooney partnered with fine watchmaking brand OMEGA for its latest campaign promoting the Speedmaster ’57 collection. Clooney is pictured wearing one of OMEGA’s stainless steel watches with a blue dial in the campaign while sitting in a classic car, a reference that harkens back to the watch’s provenance in the racing world. The actor’s icon status and long history with the watch brand make him a perfect fit for the campaign, in which he participated alongside the South Korean actor, Hyun Bin.

valentino x zendaya

Zendaya stuns in Valentino’s latest campaign, “PINK PP: the colour of love, community, energy and freedom.” The Euphoria actress is pictured in a surreal setting, as she navigates a monochromatic pink space, captured by Euphoria’s cinematographer Marcell Rev. PINK PP is Pierpaolo Piccioli’s celebration of the mood-boosting hue that he has become so well known for in his work at the Italian fashion brand.

carolina herrera x Nadine Nassib Njeim

Courtesy of Carolina Herrera

Lebanese actress Nadine Nassib Njeim is the face of Carolina Herrera’s Good Girl Midnight fragrance campaign, where she dazzles all onlookers while posing in a gold sequined dress designed by the brand’s creative director, Wes Gordon. The dress is similar to the aesthetic of the brand’s new fragrance, which reimagines Good Girl’s signature stiletto-shaped bottle in an opaque black that is drenched in gold dust.

BalenciagA X Kim Kardashian

Courtesy of Balenciaga

Balenciaga’s Winter ’22 campaign features a sundry of models and talent, like Kim Kardashian and Alexa Demie, all posing in extreme weather environments. These backdrops connect to the French fashion house’s last show, where the runway was transformed into a glass box containing an intense microclimate for the models to walk in. These simulated environments are part of Balenciaga’s future-focused stylistic development and creative design.

Balenciaga x bella hadid

Courtesy of Balenciaga

Bella Hadid poses for Balenciaga’s Autumn 2022 campaign, centred around the French fashion brand’s latest product: the Crush Bag. In it, Hadid is folded over onto her knees in a jet black ensemble, mirroring Balenciaga’s Crush Bag’s pliability and colourway. The supermodel is vacuumed by negative grey space, underpinning Balenciaga’s deconstructed design principle and eliminating any distractions from Hadid as she models the new product.

Versace X Lily James

Courtesy of Versace

Lily James is the new face of Versace in this campaign promoting the brand’s new Greca Goddess bag. The actress is transformational on camera, embodying the essence of a Versace Goddess with her allure and confidence. She holds the Greca bag in her black latex gloves while walking away from an ancient building, announcing the arrival of something new while recognising the Italian fashion house’s heritage.

frankies bikinis x gigi hadid

Supermodel Gigi Hadid collaborated with her longtime friend and the founder of Frankies Bikinis, Francesca Aiello, to create an exclusive line of swimming costumes dropping this summer. Hadid directed the campaign’s photoshoot and drew inspiration from her time at her family’s house in the countryside.

SELF PORTRAIT X BELLA HADID

Starring Bella Hadid in their latest SS22 collection, the London-based brand portrays different moods of a Self-Portrait woman. The model looks effortless and in her element as the brand reveals various dispositions through its capsule collection of vivid hues.

GIVENCHY X KENDALL JENNER

major fashion campaigns 22
Courtesy of Givenchy

Posing with the new statement bag, the Kenny, Kendall Jenner looks raw and fresh in the Spring Summer Givenchy campaign by Matthew Williams. The poppy brushstrokes by the artist, Josh Smith, complements the easy energy and muted monochromatic tones of the collection.

VERSACE X COLE SPROUSE

 

View this post on Instagram

 

A post shared by Cole Sprouse (@colesprouse)

 

Well, Jughead is here to jazz it up. Versace tapped the Riverdale famed actor, Cole Sprouse, for its new eyewear campaign. The star looks dapper as he poses in his blonde hair, with the Medusa Mesmerize sunglasses and chunky gold rings. The pictures elicit easiness as it adopts a rock-chick vibe for its campaign.

BALENCIAGA 

major fashion campaigns 2022
Courtesy of Balenciaga

The brand created an usher by wiping all its posts on Instagram, and gradually reposting images, giving a sneak peek of their newest collection. They kicked off with Kim Kardashian, donning a black catsuit and posing with a scintillating neon Balenciaga “Le Cagole” bag. The brand features French cinema icon Isabelle Huppert and top models Tommy Blue and Marie Agnès Diene in its lush campaign as well. The most recent addition to the star-studded campaign is Justin Bieber, who looks dapper in the Balenciaga attire. The collection is live and available for pre-ordering.

VERSACE X GIGI & BELLA HADID

 

View this post on Instagram

 

A post shared by Versace (@versace)

 

Donatella Versace tapped the Hadid sisters for Versace’s Spring Summer 22 Campaign. The collection delves into the exploration of family and belonging in its different forms; sisterhood, community, as well as elicits a sense of warmth and joy through the campaign photographs. Also, Donatella joins the sisterly moment by becoming part of the sweet and endearing campaign herself. 

VERSACE X MALUMA

 

View this post on Instagram

 

A post shared by Versace (@versace)

 

Another Versace Campaign, creating a buzz, is with the Columbian singer, Maluma. He is the new face for the Italian luxury fashion house’s SS 22 Men’s Campaign and looks adorable in a pink tailored suit, posing with a dog for the advertisement. Donatella was super excited to have Maluma on board and posted a picture on Instagram with him that said, ‘you are an amazing soul; strong, confident, and full of contagious energy. You’re perfect! Te quiero’

MIU MIU

 

View this post on Instagram

 

A post shared by Miu Miu (@miumiu)

 

First, Miu Miu revived micro miniskirts, and now with the new campaign, they are signifying why it was a good idea to do so. Tapping, The Crown famed actress Emma Corrin and Hailey Bieber among other models, the brand compels us to invest in low rise skirts and cropped button-downs via their Spring 2022 campaign. 

JIMMY CHOO X HAILEY BIEBER

The luxury house turned to its long-term muse, Hailey Bieber for the Spring/Summer 2022 campaign. The model looked glamorous as she showed off the studded lime mules and Varenne Quad bag in one of the photographs. For every shot, she slipped in a different silhouette and looked dazzling as she posed with the stunning accessories.

hugo BOSS

Hugo Boss launched two simultaneous global campaigns for its brands, HUGO, and  BOSS. #HowDoYouHUGO campaign aimed at coinciding the worlds of dance and music with a TikTok challenge and wrapped top model Adut Akech, rappers Big Matthew, SAINt JHN, dancer Vik White and many more influencers for the project. For BOSS, the star-studded lineup included Hailey Bieber, Joan Smalls, Kendall Jenner, among others. The company undertook a new, modern brand identity focused on a younger and more global demographic for its latest campaign and advocates the notion of #BeYourOwnBoss to its audience. They also took over a desert in Dubai to display the new BOSS collection and included many stars like Isaac Carew, Matteo Berrettini, Khaby Lame, amongst others, to celebrate in the sun and sand. 

MICHAEL KORS X KENDALL JENNER

 

View this post on Instagram

 

A post shared by Michael Kors (@michaelkors)

 

Fronting Spring Summer 22 Ad campaign for Michael Kors, Kendall Jenner epitomises confidence through fine and structured tailoring and silhouettes. The model poses against the base of the Tudor City sign, paying homage to the strength and timeless romance of New York City. The designer embodies urbane romance via his SS22 Collection.

PRADA 

‘In the mood for Prada’ #PradaSS22 campaign celebrates everyday gestures and reveals the personal and intimate space that one shares with their clothes. Featuring Tom Holland, Hunter Schafer, and Julia Nobis, the brand captures them in the act of dressing and undressing and having a dialogue with the beloved treasures.

MESSIKA X KENDALL JENNER

major fashion campaigns 22
Courtesy of Messika

Kendall Jenner featured in another campaign, but this time, for a jewellery brand. The model tinselled as she posed with the intricate sparkling jewellery pieces in fitted black and electric blue outfits. The campaign, shot through the opulent coast of the South of France, celebrates modernity and freedom.

COACH

The Coach Spring/Summer 2022 campaign gave us ‘a bright new way to enjoy the ride.’ Tapping Jennifer Lopez, Megan Thee Stallion, Noah Beck, among other stars, ‘That’s my ride’ campaign celebrates their heritage with the perspective of the new generation. The campaign, shot with vibrant and bright coloured props, plaudits the first ever house logo in poppy shades. 

LEVI’S 

major fashion campaigns 22
Courtesy of Levi’s

Levi’s is all prepped to toast at the 150th anniversary of their Original 501, with Kid Cudi along with other megastars. The good old American brand is conceptualising a fresh take on the classic 501s, giving it a more relaxed, baggy fit of the 90s. We are here for the rule-breaking, effortless cool fit and have a denim party to commemorate ‘the number that changed everything.’

thoughts?