The newest, fresh face of Australian retailer Cotton On is none-other than Euphoria actress, Sydney Sweeney. Leading the campaign for Cotton On Body, Sweeney is seen parading around in luxe activewear and plush loungewear in a new sizzle reel, which she shared on Instagram.
“Hey, it’s Sydney,” she says. “Make it fun, make it flow, make it feel good, make it up, make it real, make it you, making moves.”
Seen in a pale blue workout set, The White Lotus actress is featured wearing leggings and a zip-up sports-bra, an oversized graphic hoodie, bike shorts, and more, while dancing around the house and running along the beach.
Following her partnerships with Jacquemus, Tory Burch, Miu Miu, and more, Sweeney has been leaping off the screen and into impressive ad campaigns with prestigious beauty and fashion brands. Within the past few months, she’s partnered with beauty brands like Laneige and Jergens, and modeled for high-end jeweler David Yurman.
Hinting at their latest campaign star, Cotton On Body took to Instagram last week sharing the now-famous and meme-ified Euphoria quote, when Sweeney’s character Cassie tells her friends she’s “never, ever been happier!”
Winning Best Fight at the MTV Movie & TV Awards, Sweeney referenced the iconic scene in her acceptance speech.
“I wish Alexa [Demie] was here so that she could thank the amazing fans that we have, because you all are so incredible. But, I have to be honest, Maddy may have gotten the last punch, but Cassie has never, ever been happier.”
Still starring as Euphoria‘s Cassie Howard, the Fifty-Fifty Films founder has more big-time projects up her sleeve. She’s set to appear in Tony Tost’s directorial debut National Anthem as Penny Jo Poplin, and will be joining Dakota Johnson and Emma Roberts in the forthcoming Sony-Marvel superhero film Madame Web.
Based on her current track record, we’re sure there are more ad campaigns on the way, too.
