Between filming, MMA training, and fixing up her vintage Bronco truck, the always-busy Euphoria actress Sydney Sweeney managed to find the time to add one more fashion campaign to her already overflowing line-up of brand partnerships. In new photos released today, she hopped on the back of a white motorcycle in Hawaii for the French fashion label, Jacquemus.
In pics shared on the brand’s Instagram, a sun-kissed Sweeney is seen posing on the bike at sunset in a Jacquemus black strappy Le Bandeau Veleiro top and a matching miniskirt. She sports a pair of socks and blue mules in one shot (captured by photographer Tom Kneller), while giving a sneak peek at designer Simon Porte Jacquemus’ new Nike collaboration in another, wearing the sneaker emblazoned with the brand’s signature swoosh.
Set to debut at Jacquemus’ runway show in June, the 15-piece collection will fuse Nike’s technologically-advanced activewear with Jacquemus’ contemporary designs inspired by the South of France. The new collaboration with be available for purchase exclusively on Jacquemus.com on June 28.
Hawaii was a fitting setting for both Sweeney and Jacquemus. The actress worked there while filming the hit HBO series The White Lotus, and Jacquemus hosted its Spring/Summer 2022 ‘Le Splash’ collection on the beaches of Oahu in March.
For the tropical runway presentation, Jacquemus tapped an entire team of Hawaiʻian creatives, from the production staff, to stylists behind-the-scenes and models who graced the catwalk.
Sweeney’s new Jacquemus campaign comes hot off the heels of her new Miu Miu ads, as well as a new brand ambassadorship with Tory Burch.
