For its new Fall/Winter 2022 campaign, Miu Miu set about connecting the Italian fashion house’s “community” by tapping a few familiar faces and close friends of the brand to star in the new ads, including Euphoria‘s Sydney Sweeney, The Crown‘s Emma Corrin, and campaign newcomers My Body author Emily Ratajkowski, King Richard breakout star Demi Singleton, as well as models Jade Rabarivelo, Maty Drazek and Amber Later.
Each star posed for portraits, decked out in Miu Miu, representing an “expression of an attitude, a reflection of a mind-set, a study of character,” the brand wrote. Promoting a message of empowerment, the campaign highlights each star’s unique differences, while driving home their shared strength, passion, and power — all integral Miu Miu values.
Photographed by Tyrone Lebon and styled by Lotta Volkova, the campaign also features an accompanying video, showcasing all the stars adorning the house’s ultra-short miniskirts, leather, bags, boots, and ballet flats.
Sweeney recently modeled for the brand’s Miu Wander bag, saying she’d “always hoped” to be a Miu Miu girl one day. She’s also been sporting styles from the label throughout the year, including at Euphoria’s season 2 premiere, the Independent Spirit Awards, the Oscar’s afterparty, and most recently, the MTV Movie & TV Awards.
In some photos, Sweeney posed sporting an oversized blazer, the brand’s black leather shoulder bag, and a bare face. In other images, Sweeney lounged in a sparkling see-through cutout silver set, a style previously worn by Rihanna amid her stylish pregnancy.
Fellow campaign star Corrin has fronted their fair share of Miu Miu campaigns before, and even took to the 2022 Met Gala red carpet in a custom creation from the brand, referencing the historic “King of Dudes.”
For the campaign, Corrin struck a pose in a charcoal wool suit set, a shearling aviator jacket, and a gray argyle sweater with double-belted leather shorts. “Voices fade,” they tell the camera. “But it is clear that no one is speaking.”
Ratajkowski recently opted for the Miuccia Prada-led label for her appearance at the Cannes Film Festival and made an abs-baring appearance at last year’s CFDA Awards.
With her brunette tresses slicked back, Ratajkowski is photographed in an argyle sweater, leather mini-shorts, a plaid trench, leg-warmers and ballet-slippers, telling the camera, “You might call me somewhat of a curiosity. I am simply a regular person. Others say so.”
Singleton opted for a leather jacket and matching leather pants from the brand, carrying the Miu Wander matelassé black leather mini ruched hobo handbag in while posing in a quintessentially tenniscore ensemble in another.
Having worn Miu Miu throughout the majority of her King Richard press tour, Character Study marks the breakout star’s debut campaign for the luxury fashion house.