To say that HBO’s hit series Euphoria made an impact on beauty and makeup trends since its 2019 debut would be an understatement. Its influence has been colossal and continues to infiltrate the zeitgeist as we await the January release of season two. With intricate cloud designs, sticker decals, crazy colored eyeliner and most definitively, crystal-infused eye makeup decorating the faces of our most beloved and troubled teens, the ladies of Euphoria have inspired an unimaginable amount of experimental makeup tutorials spanning across YouTube, Instagram, and TikTok. With the recent release of the show’s season 2 trailer, GRAZIA explores Euphoria as a catalyst for one of our favorite beauty trends, face jewels as they continue to infiltrate runways and red carpets alike.

Credit: Instagram @donni.davy

With Kristen Sage Coleman and Doniella Davy at the helm of Euphoria’s makeup department, Coleman took home the Emmy Award for Outstanding Contemporary Makeup in 2020 for her work in the buzzy teen drama. As meticulously placed rhinestones mesmerize the audience, either skimming the brow or outlining an outrageous cat-eye, Euphoria’s makeup tells a story on top of its hypnotic appeal. Davy has taken to Instagram to breakdown her creative process stating, “I designed [Maddy’s] makeup to have a fantastical element to it because despite her fierce outward personality, Maddy is a diehard Romantic who wants to transcend the “loveless marriage” that is her home life.”

Credit: Instagram @kirinrider

According to Pinterest, the trend will only gain traction in 2022, with the search term “crystal eye makeup” rising over 110% this year. The bedazzling adornment was seen all over the Met Gala red carpet this September, with Storm Reid, Julia Garner, Ella Emhoff, Maisie Williams, and Amanda Gorman all sporting the 3D trend. From the Met Ball to the Schiaparelli runway, rhinestones, crystals and pearls will continue to enhance our most elaborate beauty looks for the year to come. Spice up your makeup routine with face gems this holiday season and tap your favorite celebs for euphoric inspiration below. 

Dua Lipa Before the iHeartRadio Music Festival

Credit: Instagram @dualipa

Julia Garner at the 2021 Met Gala

NEW YORK, NEW YORK – SEPTEMBER 13: Julia Garner attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Arturo Holmes/MG21/Getty Images)

Lupita Nyong’o at the Miu Miu Nuit Club

Lupita Nyong’o’

Etro Spring/Summer 2022

MILAN, ITALY – SEPTEMBER 23: A model poses in the backstage of the Etro fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by John Phillips/Getty Images)

Sydney Sweeney at the 2021 LACMA Art and Film Festival

LOS ANGELES, CALIFORNIA – NOVEMBER 06: Sydney Sweeney attends the 2021 LACMA Art + Film Gala presented by Gucci at Los Angeles County Museum of Art on November 06, 2021 in Los Angeles, California. (Photo by Taylor Hill/WireImage)

Amanda Gorman at the 2021 Met Gala

NEW YORK, NEW YORK – SEPTEMBER 13: Amanda Gorman attends the 2021 Met Gala benefit “In America: A Lexicon of Fashion” at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Taylor Hill/WireImage)

LaQuan Smith Spring/Summer 2022

NEW YORK, NEW YORK – SEPTEMBER 09: A model walks the runway for Laquan Smith during NYFW: The Shows on September 09, 2021 in New York City. (Photo by Fernanda Calfat/Getty Images)

Machine Gun Kelly at the 2021 MTV VMAs

NEW YORK, NEW YORK – SEPTEMBER 12: Machine Gun Kelly attends the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City. (Photo by Jason Kempin/Getty Images)

Storm Reid at the 2021 Met Gala

NEW YORK, NEW YORK – SEPTEMBER 13: Storm Reid attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by John Shearer/WireImage)

Valentino Spring/Summer 2020

PARIS, FRANCE – SEPTEMBER 29: A model walks the runway during the Valentino Womenswear Spring/Summer 2020 show as part of Paris Fashion Week on September 29, 2019 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Schiaparelli Spring/Summer 2020

PARIS, FRANCE – SEPTEMBER 29: (EDITORS NOTE: image was processed with digital filters) A model attends the Schiaparelli Presentation as part of Paris Fashion Week on September 29, 2019 in Paris, France. (Photo by Francois G. Durand/Getty Images)
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