Courtesy of OMEGA

Singer-songwriter, actor, producer, director, and model, the multi-hyphenate star Zoë Kravitz has joined Swiss luxury watchmaker Omega as its newest brand ambassador. Announced Monday, The Batman actress joins the likes of her Big Little Lies co-star Nicole Kidman, her Fantastic Beasts co-star Eddie Redmayne, and supermodel mother-daughter duo Cindy Crawford and Kaia Gerber as the face of the brand.

“The actor, director, model and producer has her own youthful, confident style and Omega is thrilled to welcome her into its world,” the brand said in an official statement.

Images Courtesy of OMEGA

Adorning the Omega Constellation Quartz 28-mm timepiece in a sleek silver and a luxe lavender face, Kravitz lets the purple shine through in the black-and-white campaign for the pioneering watchmaker.

“I love the adventurous spirit of OMEGA,” Kravitz said in a statement. “That willingness to take risks and try something new, without sacrificing the integrity of the brand. It’s rare and I’m happy and proud to be part of the family.”

Kravitz has previously starred in campaigns for Tiffany & Co., Balenciaga, Calvin Klein, Vera Wang, YSL Beauty, and more.

The daughter of musician Lenny Kravitz and actress Lisa Bonet, Zoë has created a name for herself in the industry, not only racking up acting credits, but garnering the title of style icon, as well.

Known for her effortless approach to fashion, she goes from bohemian-style dressing to avant-garde looks, most often from her go-to designer, Saint Laurent by Anthony Vaccarello.

Best known for her work in films like the X-Men: First Class franchise, the Divergent series, Mad Max: Fury Road, Big Little Lies, and High Fidelity, Kravitz’s most recent role as Selina Kyle aka Catwoman in the Matt Reeves’s production The Batman has quickly become a fan favorite.

Last year, Kravitz announced her upcoming directorial debut in the film Pussy Island; a thriller starring her rumored boyfriend Channing Tatum.