On Monday, Balenciaga wiped its Instagram account clean yet again, which peruse of its latest marketing tactics was an indicator that the brand would soon be releasing a new campaign. Today, our curiosity was answered. The high-end luxury fashion house took to its feed to announce the release of creative director Demna and longtime collaborator Kanye West’s (also known as Ye) latest engineering with Gap, entitled Yeezy Gap Engineered by Balenciaga.
Last year, West and Demna teased the collaboration with the YEEZY Gap Round Jacket and Hoodie release, which naturally sold out within minutes. Since then, fans have taken to social media, expressing their need for more from the brilliant partnership. This morning, both West and Balenciaga took to their Instagram accounts and filled their feeds with the 24-piece collection. The post simply read, “YE AND DEMNA INTRODUCE YEEZY GAP ENGINEERED BY BALENCIAGA.”
The YEEZY GAP Engineered by Balenciaga collection converts Gap’s suburban staple charm to a post-apocalyptic-meets-streetwear aesthetic. The series of photos depict doppelgängers of West’s muses Julia Fox and Kim Kardashian, with masked models in catsuits sporting the range that reflects “Ye and Demna’s shared vision of utilitarian design.” YEEZY GAP Engineered by Balenciaga expands from its initial hoodies and jackets and includes head-to-toe denim looks, jumpsuits, and T-shirts.
Initially, fans who’ve kept a close eye on the collaboration expected the collection to go live yesterday per a countdown clock posted on the brand’s IG stories; however, only a “Sign Up for updates” message was displayed when refreshing the site. In the collaboration’s standard all-caps font, the press release reads, “IN CONTINUED ALIGNMENT OF YE’S CREATIVE ENDEAVORS, AN INTERSECTION OF MUSIC, ART, AND CULTURE, THIS DEBUT OFFERING COINCIDES WITH YE’S DONDA 2 EXPERIENCE PERFORMANCE IN MIAMI.”
The highly-anticipated YEEZY GAP Engineered by Balenciaga collection is now available to shop on YEEZY GAP’s website and Farfetch and no doubt, it’s bound to sell out fast!
