Last week YEEZY Gap took headlines by storm when longtime friends and collaborators Kanye West and Demna Gvasali (err.. Ye and Demna, as they now go by) announced their game-changing partnership with the brand. The two forces aren’t wasting any time divulging into their latest project. Today Ye released the music video for “Heaven and Hell,” from his 2021 Grammy Album of the Year-nominated record, “Donda,” which doubled as the YEEZY Gap TV commercial.
Although most tuned into the two minutes and 39 seconds music video/TV commercial to witness Ye’s musical genuineness, fans were met with a bit more excitement. Viewers quickly spotted the signature black hoodie in the video. Wait, it gets better—YEEZY Gap released the 100% cotton in adult and kid sized with double-layer construction hoodie (also available in blue) at the same time as the video dropped on the YEEZY Gap website.
The public first met eyes with Yeezy Gap last summer on June 8th when they launched an oversized round puffer jacket for $200—naturally, it sold out immediately. Then Yeezy Gap introduced a $90 sweatshirt that launched later in the fall. If you want to buy into YEEZY Gap now, we suggest you act fast, seeing how quickly past drops have gone. But don’t fret if you don’t get your hands on the limited hoodie. A full range of Yeezy Gap Engineered by Balenciaga pieces are expected to drop in June, with a second drop at the end of the year.
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