Gigi Hadid is back in front of the camera for London-based fashion label Self-Portrait. The Next in Fashion host previously posed in the brand’s campaign for its Fall 2022 collection, and gave a sneak peek of the Spring collection in September.
Now, she’s showing off new styles from the Spring/Summer 2023 line-up, featuring bold separates and crystal-covered dresses in ombré pastels, lime green, Barbie pink and gilded gold.
“Partnering with Gigi again is a joy,” said the brand’s founder and creative director Han Chong in a statement. “She truly embodies our self-portrait woman — independent, confident, sensitive, and always a lot of fun. For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together, Tyrone [Lebon] and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York, the result is honest, natural, feminine and magical.”
The Guest in Residence founder posed for British photographer Tyrone Lebon in the bustling streets of New York City. In the photos, Hadid appeared bare-faced with soft glam by makeup artist Nadia Tayeh, and the model’s long wavy platinum tresses evoked a beachy effortlessness by hairstylist Akki Shirakawa.
The Spring/Summer 2023 collection hits stores on Feb. 8, with a vibrant and playful palette of gradient pastels and popping hues. Slinky shift dresses, second-skin frocks, a sheer, crystal-embellished gown, lace separates, statement swimwear and new iterations of the Bow Bag round out the new offering.
“I wanted to create a collection that was vibrant and sensual and full of energy,” said Chong. “One that celebrates the evenings both in and out. We’ve introduced new styles, effortless silhouettes, and an upbeat palette of colors from bright neons to soft dégradé hues. The ambition was really to present a very joyful collection.”
Hadid said of her relationship with Chong, “One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways.”
Shop the line at self-portrait.com and in stores now.