A distinct shift in fashion occurred after the announcement of in Greta Gerwig’s upcoming Barbie film. The tell-tale sign? The emergence of the Barbie doll’s signature look: hot-pink-everything. From the film to the fashion looks of late, it’s clear that the Barbie doll aesthetic has captured the attention of the masses and, even more so, the fashion industry’s fascination.
Monochromatic hot pink looks swept this summer, appearing in various places on celebrities, like Anne Hathaway at Cannes Film Festival and Vanessa Hudgens at the MTV Video Music Awards. Hot pink also made a cameo on Dua Lipa’s Future Nostalgia tour, where the singer wore a monochromatic lace bodysuit onstage. Megan Fox and Machine Gun Kelly donned pink-hued hairstyles on the red carpet last week, paired with matching pink outfits. Paparazzi have also captured behind-the-scenes photos from the Barbie film set, flooding the internet with photographs of Margot Robbie portraying Barbie in a hot pink cowboy outfit, a roller girl look, and more. Other actresses and entertainers, like Simone Ashley and Lizzo, have also partaken in the electrifying trend. Only time will tell if it’s a hot pink flash in the frying pan or if this look is here to stay, but with so much evidence of this trend just ramping up, it’s safe to assume that this colour is latest go-to. Ahead, our top picks for the hot pink trend that will carry you through its hype cycle and–more importantly–outlive it.