Activewear is on a hot streak, with the market predicted to be worth Dhs one trillion this year. Between the popularisation of hybrid work settings and a newfound appreciation for wellness culture, there is a vested interest in activewear that extends well beyond the court. With so much buzz around the athleisure style of clothing, it tracks that compelling collaborations are launched regularly between sportswear brands and entities like Coca-Cola, pop stars like Dua Lipa and high fashion labels such as Gucci or Jacquemus. With each coming collaboration, we see active wear transformed in fresh new ways, which has been keeping the style at the forefront of fashion for the past few years. Ahead, the top activewear collaborations that prove athletic apparel doesn’t just dominate on the court.
Puma x Coca-Cola
Turn up the heat with this activewear collaboration between Puma and Coca-Cola. With its classic styles and vibrant colour palette peppered with bright reds, the collection will take you on and off the court in style.
Fila X Roksanda
With its billowing silhouettes and use of unconventional materials for athletic apparel, the Fila X Roksanda collaboration reinterprets activewear with a high fashion whimsy. It’s an avant-garde approach to athletic wear that feels joyfully irreverent and reminds us of the transformational power that fashion has to alter our perception of what things, like activewear, should look like with its limitless design.
Gucci X Adidas
This fitness fashion collaboration combines Adidas’s high-performance designs and Gucci’s aesthetic values. The result is a collection that blends technical fabrics and the high fashion house’s codes–ideal for people who love luxury fashion as much as they do their sweaty pursuits.
Nike X Jacquemus
The Nike x Jacquemus athletic wear collection blends styles from the activewear brand’s archives with an earth-toned colour palette that has underpinned the French fashion designer’s previous collections. Subtleties throughout the activewear wear line, like the gold-plated Nike logo, give the collection its high fashion flair. Its refined designs effortlessly transition between on and off-the-court wear, showing why these two brands have their cult-like following fanbases.
Puma X Dua Lipa
“Levitating” singer Dua Lipa collaborated with Puma to create a line of playful sportswear. Between its punchy colour palette and bold designs, the Puma x Dua Lipa Flutur Drop Two is the perfect example of what happens when two powerhouses come together to create a high-energy activewear collaboration.
