Calling all regional beauty lovers. One of the most highly anticipated new beauty lines has officially landed in the UAE and GRAZIA has all the details.
Enter Prada Beauty.
After its global launch in August last year, the Italian fashion house’s inaugural makeup and skincare line is now available in the region, most recently launching at Harvey Nichols – Dubai.
Just as Prada is known for its avant-garde fashion and unapparelled approach to craftsmanship, the luxury house has taken the same approach to beauty, bringing a fresh perspective on beauty with the debut of its makeup and skincare line.
From lipstick to eyeshadow to foundation to skincare, the Prada Beauty line encompasses over 20 high-end products, all of which encompass the DNA of the Italian brand.
With its latest launch at Harvey Nichols – Dubai, those in the UAE can experience the complete skin-to-complexion routine with the Prada Augmented Skin collection, which includes the essence toner featuring a gentle micro-peel, the Augmented Skin Cleanser, as well as its makeup remover for a complete and optimised skincare routine.
As for makeup, Prada Beauty aims to give flawless results with the least effort rethinking colour with its tech-augmented makeup range covering eyes and lips. Among Prada’s colour collection are three long-lasting multi-effect eyeshadow palettes, a lip-optimized Prada Balm, and 26 shades of Prada Monochrome matte lipsticks.
Miuccia Prada herself oversaw the development of the beauty line, ensuring each indivbiudal item encompassed the house’s signature DNA.
“Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personality, freedom and self-confidence,” she said, discussing the new beauty line at the time of the launch.
Prada Beauty is now available to shop at Harvey Nichols – Dubai, Ounass, Bloomingdale’s and Sephora Middle East.
