Saudi Arabia is ambitious, full stop. Be it fashion or beauty, art or music, the Kingdom is home to the crème de la crème of it all. Ushering in a new era of luxury and style, GRAZIA and Cenomi Centers have dreamed up a stunning fashion-fused pop-up that is set to take Riyadh by storm this week—and you’re invited.
Hosted at The View Mall, within a larger-than-life activation space designed by prominent Saudi artist Future Bedouin, the three-day event vows to bring the best of fashion and beauty—amplified through the nation’s most authentic and influential voices—to the heart of the Saudi capital.
Each of the three evenings will be composed of two sessions: firstly, an insightful panel talk discussing a range of contemporary topics (like the art of entrepreneurship and the benefits of shopping local), followed by an expert-led styling session spotlighting the finest international and homegrown brands including the likes of LC Waikiki and Decathlon.
Each session will be led by a prominent Saudi personality who will explore the meaning behind New Dimensions of Expression, the thematic concept of our collaboration, touching on diverse topics ranging from the importance of representation and self-love to seamless shopping and sustainability in fashion.
Our events with Cenomi seek to encourage women in the region to express themselves authentically, creating new and improved fashion and beauty standards to last for generations to come both in Saudi society and beyond. Below, GRAZIA presents the full event schedule.
GRAZIA x Cenomi: The Full Event Schedule
Day 1: Wednesday, April 24
Session 1: Fireside chat: How to win the social media game
During this editorial panel discussion, Anwaar Al Sowayan shared her insightful expertise in the realm of content creation.
When: 9pm Where: The View Mall, Riyadh.
Session 2: Fireside chat: 360 approach to wellness
This session is hosted in collaboration with Decathlon, with Liliane Zaher and Amal Al-Fatta as our special guests.
When: 10pm
Where: The View Mall, Riyadh.
Day 2: Thursday, April 25
Session 1: Fireside Chat – The future of the abaya
Learn about the traditional Arabian garment’s endless versatility with Reema Dahbour.
When: 9pm
Where: The View Mall, Riyadh.
Session 2: Styling session: Summer essentials
This styling session is hosted in collaboration with Okaidi, with our guest of honour Malak Monzer in attendance.
When: 10pm
Where: The View Mall, Riyadh.
Day 3: Friday, April 26
Session 1: The Beauty Edit with Faces
Delve into all things beauty during this session.
When: 9pm
Where: The View Mall, Riyadh.
Session 2: Styling session: Modern modest styling
This styling session is hosted in collaboration with LC Waikiki.
When: 10pm
Where: The View Mall, Riyadh.
For more information, please visit their website.
