Two historic brands have teamed up to bring us a collaboration no one saw coming. The new collaboration between Puma and Coca-Cola includes a collection with classic PUMA silhouttes, such as hoodies, shorts, T-shirts, and sneakers; not to mention a reimagined version of their newest Slipstream sneaker.
Each of the items in the collection has been redesigned with a retro colour palette as well as Coca-Cola’s classic pinstripes and logo. PUMA has also reintroduced their first ever jogging shoe with two new designs: the Rider FV sneaker. The retro theme is consist throughout not only the collection, but the campaign as well.
As part of the new collaboration, the brands worked with a group of local Arab creatives, including a rising artist, DJ and journalist. The local campaign was shot in a warehouse of a Coca-Cola factory, with dozens of containers filled with Coca-Cola beverages.
What is clear for now, is that this is the first release of two that we can expect from the two powerhouses. The new collection is available to purchase on PUMA.com and in select retailers, and the second release will be available later this year. Stay tuned for more.
