It has been a whirlwind of a year in the world of fashion. Like every year, fashion’s biggest brands continue to showcase their best round up of works in the form of electric campaigns and this year accounts for the same. Rounding up below are some of the most star-studded campaigns of the year. From Florence Pugh laying undivided attention to Valentino’s values to Stella McCartney recruiting lifelong horse lover and model, Kendall Jenner for her FW23 campaign and much more. Below, GRAZIA outlines the stand out masterpieces cumulated together to give you the glimpse of best of fashion in 2023.
Versace x Anne Hathaway and Chris Lee
The Versace Icons collection stars Anne Hathaway and Chris Lee. This unapologetically feminine collection is lensed by Mert Alas and Marcus Pigott. The actress and singer duo reveal the next chapter of the collection. It covers a series of wardrobe staples and enduring signatures of the house dedicated to the Versace women. We see Hathaway wear a butter soft black leather blazer and Lee is seen donning the Medusa ’95 satin corset top.
Dior Plan de Paris
With Plan de Paris, Dior unveils a collection inspired by a scarf created by Christian Dior in 1950s. This collection invites us to celebrate the streets from Faubourg-Saint-Honoré where Monsieur Dior found his lucky star to the iconic Dior address the 30, Avenue Montaigne. It radiates the excellence of savoir-faire and the beauty and elegance of the capital that Christian Dior loved deeply. The emblematic motif is seen across book totes, sneakers and many more quintessential Dior pieces. The tones of beige and grey, crafted under the dreamy eye of the designer Maria Grazia Chiuri is like a beautiful rhyme to the enchanting city of light.
Maison Valentino x Florence Pugh
In the campaign, ‘An Encyclopedia of Feelings’, The DI.VA. is the new face of Valentino, Florence Pugh. It is shot by the one and only Steven Meisel in New York, under creative direction of Pierpaolp Piccioli.
LOEWE x Amna Al Qubaisi
Two iconic brands, Loewe and high end running shoe house, On have taken a wheel to come together to create the Cloudtilt shoe. It features the UAE’s first ever female motor racing driver Amna Al-Qubaisi who mirrors the fusion of fashion and innovation in this campaign. Designed with Swiss engineering and technology, the Cloudtilt boasts deeply acknowledging performance, fashion and foremost sustainability. It comes with 99% recycled polyester and a perfect 100 per cent recycled packaging.
ADIDAS x Noura Bin Saidan
Breaking barriers is Noura Bin Saidan, Saudi Arabia’s first female mural artist posing for Adidas in the campaign ‘We gave the World an Original, You Gave us a Thousand Back’. This groundbreaking campaign, held under the Adidas Originals imprint, involves the Gazelle sneaker of it’s other two other hero sneakers, Superstar and Samba. Through this campaign, Adidas is paying homage to the original trailblazers.
Saint Laurent x Hailey Bieber, Kate Moss, Zoë Kravitz
Saint Laurent unravelled its FW23 campaign last month. It is steered by creative director Anthony Vaccarello at the forefront. It encapsulates monochromatic portraits photographed by Gray Sorrenti. The collection echoes the historical elegance and timeless design codes. It-girl Hailey Bieber sports a form-hugging black dress. Kate Moss infuses exuberance draped in a black off-the-shoulder ruched dress finished with statement earrings and bracelet. Zoë Kravitz, another famous face, is laying with her head in her hand wearing a short sleeved attire complementing with two silver cuff bracelets.
Chanel X Lily Rose Depp
Actress Lily-Rose Depp stepped into the spotlight once again last month, this time as the muse of Chanel’s latest endeavour, the Première Édition Originale campaign. The renowned fashion house is reintroducing the Première Originale watch, a nod to its inaugural collection which marks its 35th anniversary. Lily-Rose embodies the essence of sophistication as she graces the Première Édition Originale watch, a faithful reimagining of the 1987 model that originally debuted as Chanel’s inaugural iconic timepiece. Crafted under the creative direction of Jacques Helleu, the Maison’s former artistic visionary, this watch encapsulates the DNA of Chanel while artfully portraying and celebrating its illustrious heritage.
LOUIS VUITTON X Nicolas Ghesquière
In September, Louis Vuitton has introduced its biggest handbag launch of 2023 and its an ode to creative director Nicolas Ghesquière’s start at the luxury fashion house. Enter the Louis Vuitton GO-14 (or formally the Ghesquière in October 2014). It first debuted on the runway back in 2014, hence its name, as one of Ghesquière’s first designs. Now, nearly 10 years later, its been reimagined, no doubt to become one of the ‘It bags’ for the upcoming FW23 season.
Stella McCartney x Kendall Jenner
Stallions and supermodels united to bring us a spectacular campaign for the launch of Stella McCartney‘s Fall/Winter 2023 collection entitled ‘Horse Power’ which was unveiled in August. Known for her lifelong love of horses, model Kendall Jenner has joined forces with the luxury fashion house for the very first time to bring the new collection to life. Shot on location in the Camargue Salt Flats of France by photographer Harley Weir, the campaign showcases Kendall surrounded by a herd of white horses, native to the region. The designer herself is an avid horse lover, hence the inspiration for the latest collection for her eponymous label. Horse Power explores the transformational relationship between humans and horses, something that the creative director was keen to showcase in the FW23 collection.
Ferragamo x Le gallerie degli uffizi
This rejuvenating collaboration is orchestrated by Creative Director Maximilian Davis. It brings a blend of the past and present by featuring famous artwork from the 15th and 16th century. At the same time, It helps to give birth to reimagined tradition and progress. Photographed by Tyler Mitchell, the collaboration pays homage to the Florence roots while beautifully interlacing the marriage of the past with the future. It portrays richness with textured fabrics, colors and bold materials.
Messika x carla bruni
Model, French singer and former first lady of France, Carla Bruni was unveiled as the face of Messika’s Midnight Sun high jewellery collection in August. It features a chorus of euphoric designs that amalgamates colour with contrast. The French jewellery house Messika brainstormed the entire collection with pear shaped diamonds and yellow diamonds, with each piece reflecting the icons of the time – Andy Warhol, Diana Ross, Liza Minnelli, just to name a few. This 10th high jewellery collection is a celebration of one’s true self and authenticity.
Tiffany & co x nancy ajram
Tiffany & Co. recently uncovered it’s recent global campaign. At the forefront is Lebanese superstar and Middle East’s first brand ambassador for the NYC jewellery house, Nancy Ajram. In addition, the house also stars ambassadors namely ROSÉ of BLACKPINK, Jimin of BTS alongside actress Florence Pugh with each star featured in the newest collection, Love Lock. The collection includes of a comprehensive array of bijoux ranging from pendants, earrings, bracelets and rings, all influenced by the lock motif. “The Tiffany Lock represents the power inherent in love; the significance of unbreakable bonds—the connections that don’t falter with time,” Nancy said.
