Staying in the fast lane, Amna Al Qubaisi leads the latest sneaker collaboration campaign between the two momentous brands. Not new to dismantling barriers, Amna embodies the revolutionary sentiment of Loewe and On, through her own feats. Not only is she the first Emirati woman to qualify as an F3 driver but she stands as the first Arab woman to win a Formula 4 race in 2019. A personification of the momentum and human motion, Al Quasabi symbolizes the soul of the “Cloudtilt.”
With no plans of moving from their LYST Index number one spot, Loewe continues their powerful relationship with ON. Their newest collaboration combines the brands commitment to “craft and technology”. A sneaker that integrates intentional design with revolutionary Swiss engineering. The Cloudtilt redefines what walking on clouds looks like. From seamless weight transfer to sequential cloud-sole breaking technology. This shoe molds to its owners feat and can transport you from the “gym floor to the dance floor from.”
Need For Speed
The challenges of racing span mountains for Amna. A sport that holds unique challenges, its demands for success are long. From the immense endurance and strength it requires to control a vehicle that encapsulates you with your own muscles. To mastering the power of silencing the mind and fostering a state of mental silence. Amna has the added demand of carving out space in a male dominated arena. “You will always be an outcast, underestimated,” she previously said in an interview with Gulf News.
While her battles are uphill and vast, her search for inspiration isn’t. Her father doubles as a renowned Emarati business man and an established race driver. Khaled Al Qubaisi, sparked Amna’s devotion to the sport at a young age, through filling her environment with sentiments of unyielding thrill and passion for the sport. Who would have thought that inviting some colleagues to dinner would have turned to raising a daughter who adamantly dismantles barriers in the industry.
Elevating with Science and Design
But partnering with Loewe and Cloudtilt on a new global campaign just marks the next chapter in Amna’s Journey.
The Cloudtilt is the third iteration of the brands partnership, it’s their first lifestyle sneaker. They set out to create a shoe that honestly and thoroughly encompasses all versions and possibilities of motion. Rooted in novel technology, from its computer-generated midsole to Finite Element Analysis. This shoe is the pinnacle innovation as fashion interacts with technology.
On the campaign are sportspeople that represent the endless movement and groundbreaking strides that this Cloudtilt promises. Demonstrating that both Loewe and On have embedded their commitment to pushing the ceiling of their craft to endless fine-tuning and mastering of their method.
