It’s said that the way we smell can have a subconscious impact on how appealing we are to others. Part of this comes down to chemistry (as in, pheromone markers of our genetic compatibility with a partner), but it would be remiss to say that perfumes have nothing to do with it.

With Valentine’s Day right on the horizon, we’re thinking about scents that smell like love; like warm skin, romantic flowers, sparkling fruits and sensual woods. Fortunately, some of our favorite houses have new launches that fit the bill, from giddy-first-date-fragrance to comforting scents that smell like home.

Below, explore the GRAZIA edit of Valentine’s Day perfumes.

 

MAISON MARGIELA On A Date, $160. SHOP NOW

This saccharine scent is spiked with notes of juicy grape, sweet rose and sun-warmed blackcurrant, it’s a light, sparkling fragrance that encapsulates the buzzing anticipation of a first date.

Ellis Brooklyn Vanilla Milk Eau de Parfum, $108. SHOP NOW
Vanilla has long been categorized as a basic or juvenile olfactive note, but thanks to TikTok, gourmand scents are back. Vanilla Milk is a new drop from Ellis Brooklyn, and it has the warmth of true vanilla, but none of the syrupy sweetness. Instead, it’s tempered with milk accord, amyris, sandalwood and frangipani for a moreish, sensual finish. 

Boy Smells Rose Load, $98. SHOP NOW

While not new to Boy Smells, Rose Load is heavy on the rose, but Earthy inclusions like agarwood, cardamom, and papyrus give it a masculine edge. Wear it to impress your Valentine, or simply to enjoy yourself.

 

GUCCI A REASON TO LOVE EAU DE PARFUM, $352. SHOP NOW
If you prefer a deeper, darker perfume, Gucci’s new juice is all kinds of perfection. Rich and velvety, it marries damascena rose, peony, tolu balsam and precious oud for a smooth, slick finish that stays on the skin for hours.

JIMMY CHOO I WANT CHOO FOREVER eau de parfum, $75. SHOP NOW

If you want a fragrance that’s punchy, memorable and stays suspended in the air well after you’ve walked away, this is your new signature. It’s packed with heavy-hitters like rose, black cherry and jasmine sambac, while vetiver and tonka give it longevity. Best paired with a liquified silk gown, glittering views and someone tall, dark and handsome.

DIOR MISS DIOR HAIR OIL, $75. SHOP NOW
If you prefer a softer redolence, or perhaps want someone to pick up vanilla, peach and lily of the valley while they run a hand through your hair, Dior’s hair oil should have a spot on your vanity. It’s alcohol free so the scent is lighter (also, non-drying), while also enriched with rose oil for touchable, nourished strands. It can be used to gently fragrance sweaters, as well.