Pierre Beasley and Henry Beasley of Balu Brigada perform during the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Dimitrios Kambouris/WireImage)

The It Crowd gathered over spritzes of Chanel Coco Mademoiselle Crush Absolu and Aperol Spritzes (and martinis and free-flowing champagne) at one of New York City’s legendary hot spots for the glamorous fashion set — Balthazar — right in the middle of New York Fashion Week festivities.

Intimate cafe tables reminiscent of a Paris boîte dotted the famed eatery, where editors, models, musicians and fresh-faced luminaries including Sterling Point’s Ella Rubin and Amelie Hoeferle, Paloma Elsesser, Lux Pascal and Anna Van Patten leant in for conversation while nibbling on shrimp cocktail, truffled macaroni au gratin and decadent chocolate mousse to the beats of DJ Kitty Ca$h on the decks. Later in the evening, indie rock band Balu Brigada led by brothers Henry and Pierre Beasley from New Zealand treated the crowd to a lively performance before they hit Balthazar Bakery next door. Soho’s beloved Parisian bakery offered Chanel-ified croissants, pale pink macarons and more to take away.

Guests circled around the nose behind the scent, Olivier Polges, Chanel’s in-house perfumer-creative. The just-launched Coco Mademoiselle Crush Absolu is a hyper-flirty interpretation of the maison’s Coco Mademoiselle fragrance; the spirited fruity-floral scent laced with a heady dose of sensual, woodsy amber.

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Chanel Coco Mademoiselle Crush Absolue, $195 for 3.4 oz. SHOP NOW

The celebration of the launch of Coco Mademoiselle Crush Absolu and its campaign starring house ambassador Gracie Abrams (the very embodiment of the spirit of the scent) continues throughout the weekend at a pop-up in NYC’s Meatpacking District. Open to the public, the chic café-inspired setting at 873 Washington Street will serve up coffees and high style through the weekend. Appointments are recommended, but walk-ins are welcome.

Behold the guests who graced Balthazar:

Amelie Hoeferle and Ella Rubin

NEW YORK, NEW YORK – SEPTEMBER 10: (L-R) Amelie Hoeferle and Ella Rubin attend the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Dimitrios Kambouris/WireImage)

Justine Skye

NEW YORK, NEW YORK – SEPTEMBER 10: Justine Skye attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Paloma Elsesser

NEW YORK, NEW YORK – SEPTEMBER 10: Paloma Elsesser attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Olivier Polge & Lux Pascal

NEW YORK, NEW YORK – SEPTEMBER 10: (L-R) Olivier Polge and Lux Pascal attend the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Dimitrios Kambouris/WireImage)

Olivia Jade & Charlotte Lawrence

NEW YORK, NEW YORK – SEPTEMBER 10: (L-R) Olivia Jade and Charlotte Lawrence attend the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Dimitrios Kambouris/WireImage)

Amber Mark

NEW YORK, NEW YORK – SEPTEMBER 10: Amber Mark attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Dimitrios Kambouris/WireImage)

Alioune Badara Fall

NEW YORK, NEW YORK – SEPTEMBER 10: Alioune Badara Fall attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Olivia Perez

NEW YORK, NEW YORK – SEPTEMBER 10: Olivia Perez attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Amy Juliette Lefèvre

NEW YORK, NEW YORK – SEPTEMBER 10: Amy Julliette Lefévre attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Highdee Kuan

NEW YORK, NEW YORK – SEPTEMBER 10: Highdee Kuan attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Imaan Hammam

NEW YORK, NEW YORK – SEPTEMBER 10: Imaan Hammam attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Miyako Bellizi

NEW YORK, NEW YORK – SEPTEMBER 10: Miyako Bellizzi attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Nara Smith

NEW YORK, NEW YORK – SEPTEMBER 10: Nara Smith attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Anna Van Patten

NEW YORK, NEW YORK – SEPTEMBER 10: Anna Van Patten attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Kenya Kinski-Jones & Will Peltz

NEW YORK, NEW YORK – SEPTEMBER 10: (L-R) Kenya Kinski-Jones and Will Peltz attends= the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)

Ayra Starr

NEW YORK, NEW YORK – SEPTEMBER 10: Ayra Starr attends the CHANEL Party to celebrate the debut of Coco Mademoiselle Crush Absolu at Balthazar on September 10, 2026 in New York City. (Photo by Sean Zanni/WireImage)