Since its 2014 inception, Glossier has gained a notable reputation for its no-makeup makeup and its dewy skincare. Now, it named its first face of the company and tapped none other than megawatt Gen Z pop star and three-time Grammy Award winner, Olivia Rodrigo.
Dubbed the brand’s very first celebrity ambassador, the 19-year-old singer-songwriter graces Glossier’s latest “You Look Good” campaign, and shares her most beloved Glossier must-have products, from the famed Boy Brow pomade, the Ultralip lipstick, and the brand’s Pro Tip liquid eyeliner.
“The way I feel best is when I’m in makeup that accentuates my natural features and makes me glowy — when it enhances what I have naturally,” Rodrigo told Glossier. “Before, I’d let people do the craziest things, like hot pink lipstick and crazy eyelashes. But as I grow, I learn what I feel comfortable in, and I’m willing to advocate for that.”
The “Drivers License” singer will be fronting upcoming Glossier initiatives, from social media content to ad campaigns, as well as a series of merchandise, custom product packages, and tour experiences set for later this year.
Rodrigo previously used products from the brand for her Y2K-inspired beauty looks at both the AMAs and the Grammy Awards. Having just embarked on her global Sour Tour, self-care has taken center-stage for the star. “When I look in the mirror, I see someone who’s striving to be better and do better, who likes to take care of herself and people around her,” Rodrigo told Glossier. “That always looks good–when you’re taking care of yourself on the inside.”
