Madonna’s daughter Lourdes Leon has made a name for herself in the modeling industry ever since she made her catwalk debut at Gypsy Sport in 2018. She’s walked the Versace runway, starred in Rihanna’s Savage X Fenty show and fronted campaigns for Marc Jacobs, Juicy Couture and more. This week, she impressively popped up in not one, but two, buzzy new campaigns, modeling alongside Bella Hadid and Jourdan Dunn for Burberry, and Willem Dafoe, Adwoa Aboah and Dame Joan Collins for Calvin Klein.
The 25-year-old served as the perfect fit for Calvin Klein’s latest collaboration with indie London skate house Palace. Merging the worlds of British mavericks and New York renegades, icons like Dame Joan Collins of Dynasty fame, model Adwoa Aboah and the Pet Shop Boys, with the likes of Willem Dafoe, Precious Lee and Leon (who wears a logo-adorned sports bra and underwear, with her signature grill and unshaven underarms, for the campaign).
The photos were accompanied by the film, CK1 Palace, where Palace’s Lev Tanju worked alongside CK executive Jacob Jordan to spearhead the partnership. Directed and photographed by Alasdair McLellan and styled by Max Pearmain, the feature preserves the roots of both brands, with shots featuring Calvin Klein’s signature minimalist black and white aesthetic.
For her ride with Burberry, Lourdes (who also goes by Lola, per Instagram) models on a mechanical steed in the British fashion house’s signature Lola bag campaign alongside Bella Hadid, Jourdan Dunn,and Ella Richards. According to a press release, “the ensemble of evocative women [personifies] Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control.”
According to Chief Creative Officer Riccardo Tisci, “Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan, and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.”
Leon’s long brunette tresses are seen slicked back into a tight and chic ponytail, as she sported a brown quilted Burberry coat, with her Lola crossbody in tow in images shot by Torso Solutions and styled by Suzanne Koller.
“The Lola attitude to me is provocative,” Leon said in the release. “While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wanted to do it justice.”
To fully experience the “Lola” attitude, Burberry is opening “World of Lola” pop-ups in Beverly Hills, Miami and New York City throughout April.
