Streetwear meets the delicate fabrics and essential elegance of Italian luxury fashion in a new collaboration between Hiroshi Fujiwara and Loro Piana. Designer, musician, and founder of the fashion brand fragment and home goods brand retaW, Fujiwara is also one of the most notable streetwear gurus. He applies his many talents in different sectors — and now the luxurious world of Italian fashion. The collaboration which launches today marks the first-ever for the century-old maison, so naturally, they went all out.
The decision to partner with Fujiwara isn’t an obvious one but makes all the sense when you look a bit deeper. The Japanese designer’s unmistakable and distinct minimal style is what the heritage house’s ultra-luxurious classics need to bring some buzzy innovation. In a sense, Loro Piana and Fujiwara both approach fashion in a similar way — timeless and made to last. The two come together to create a ten-piece capsule that holds the brand’s code and boasts his minimal streetwear aesthetic.
The collection includes genderless garments and accessories in Fujiwara’s signature navy blue, black, charcoal, and white color palette. At the same time, the extra care in the fabrics of Tasmanian Super 150’S Wool to Baby Cashmere and specific attention to detail are quintessentially Loro Piana. Standout pieces are the reversible bomber, overcoat, and sweaters in a Japanese tsunaghi print (the Japanese symbol of happiness and interaction). The chain links of the pattern symbolize a precious bond, representing the joy of uniting. “Working with Loro Piana, which accepted the challenge, was really exciting, cool and fun,” said Hiroshi Fujiwara, who decided to use his own name for the first time in a collaboration.
The Loro Piana x Hiroshi Fujiwara collection will be available starting October 13th in Loro Piana boutiques and on loropiana.com.