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Kim Kardashian’s solutions-wear brand SKIMS has harnessed an impressive celebrity roster since it’s start in 2019.
There has been supermodel Kate Moss, music royalty Paris Jackson, Victoria’s Secret veterans Tyra Banks, Heidi Klum, Alessandra Ambrosio, iconic rapper Snoop Dogg, Brooke Shields, comedian Chelsea Handler, Yellowjackets actress Juliette Lewis, Pose star Indya Moore, The White Lotus‘ Beatrice Grannò and Simona Tabasco and far more.
Now, Grammy-winning singer-songwriter SZA has posed in the brand’s signature Fit Everybody Underwear.“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in an official statement.
The “Drew Barrymore” singer posed in balconette bras, bandeaus, bralettes, bodysuits, high-rise briefs and hosiery in varying shades of black and brown while wearing layered gold necklaces in photos by Greg Swales.
As the co-founder and creative director, Kardashian said in a release, “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the women of the moment.” The reality television superstar continued, “I’m so honored for her to be featured in SKIMS’ latest campaign.”
Kardashian’s business partner, the other half of SKIMS and CEO Jens Grede said, “SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere.” She added, “We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”
The SKIMS campaign was released in conjunction with SZA’s final tour stop on her soldout SOS tour at The Forum in Los Angeles.
SZA is continuing to make a name for herself in music with her critically acclaimed second solo studio album SOS. Since its December 2022 release, the record has spent 10 non-consecutive weeks at the top of the Billboard 200 album chart.
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