Simona Tabasco and Beatrice Grannò. Photographed by Donna Trope

Kim Kardashian has a knack for choosing buzzy stars to front her SKIMS campaigns. She created a viral moment last year when she featured Victoria’s Secret Angels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel who ditched their VS wings and push-up bras for her neutral underwear basics. She also snagged supermodel Kate Moss, music royalty Paris Jackson, legend Brooke Shields among many others. Now, she’s tapping into the pop culture obsession with the hit HBO Max show, The White Lotus, with her latest models, Simona Tabasco and Beatrice Grannò.

The Italian duo play on-screen BFFs Lucia and Mia who stir up trouble at the White Lotus hotel in the award-winning show. The real-life besties reunited for SKIMS to model the solutions-oriented brand’s new Valentine’s Day campaign. “I watched The White Lotus and had to have my girls!” Kardashian wrote on Instagram along with the campaign ads.

Simona Tabasco and Beatrice Grannò. Photographed by Donna Trope

In the photos taken by artist and photographer Donna Trope, the pair wear the best-selling Fits Everybody and Silk collections, which was given a romantic revamp with vintage-inspired lace detailing in black and holiday-ready pink hues.

“I had so much fun shooting the SKIMS’ Valentine’s campaign!” Grannò said in the press release. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special.”

Tabasco adds that she “loves” what SKIMS stands for. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” she said.

Simona Tabasco and Beatrice Grannò. Photographed by Donna Trope

In The White Lotus, Tabasco played the Italian escort, Lucia, who would sneak around the White Lotus hotel with her best friend and aspiring singer Mia (played by Grannò), as they tried to make their dreams come true while racking up money from the hotel’s rich guests.

Mia scored a gig singing at the hotel bar, while Lucia gave her… services to some of the hotel guests and ended up walking away a very rich woman thanks to Albie’s naivety which put her one step closer to her dream of opening her own boutique.

Beatrice Grannò and Simona Tabasco. Photographed by Donna Trope

Following the success of season 2 of the show, many cast members have been making the rounds in the fashion world. Just last week, Theo James Will Sharpe, Adam DiMarco Sabrina Impacciatore and Tabasco all sat front row during fashion shows in Milan, London and Paris. Tabasco dropped by the JW Anderson Pre-Fall 2023 runway show and the AMI – Alexandre Mattiussi Fall/Winter 2023 menswear presentation, and we can’t help but hope her next runway apperance has Grannò by her side.

The SKIMS Valentine’s Day selection drops Jan. 26 on skims.com.