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Kim Kardashian’s SKIMS has added a new face to its celebrity roster. Fronting the brand’s new swimwear drop, model, actress, and musician Paris Jackson is joined by singer Bella Poarch and Outer Banks actress Madison Bailey. Evoking the playful pool party scene in Los Angeles, the campaign taps into the fun-loving spirit of a sun-kissed summer. Embodying the up-and-coming icons of their generation, the trio was photographed by Cobrasnake a.k.a. Mark Hunter.
Featuring bold pops of color mixed in with muted neutrals, the collection provides an updated take on classic swimwear. Including trendy and fashion-forward designs, zip-up one-pieces, cutouts, dresses, sarongs, and even matching seen opera gloves — as seen on Kardashian in her Sports Illustrated cover shoot.
If anyone knows how to leverage their celebrity status, it’s Kardashian. With a slew of A-list placements for her shapewear line SKIMS, the mogul has called upon her celebrity sisters and famous friends to promote the brand. Now joining the likes of actress Megan Fox, and supermodels Kate Moss, Tyra Banks, Heidi Klum, and more, Paris Jackson makes her SKIMS debut.
“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment,” Jackson said in a statement. “I love the brand and doing this shoot was so much fun.”
The reality star added swim to her SKIMS lineup this March, incorporating fast-drying and durable fabrications while maintaining the supportive fits the solutions-oriented brand has gained a reputation for.
“SKIMS is known for their iconic campaigns, so to be a part of the latest one for Swim was so exciting,” Bailey said in a statement. “I’m a huge fan of the brand and this collection is so fun, I’ll be wearing it all summer long.”
Jackson’s natural glow came courtesy of makeup artist Wendi Miyake, while her two-toned blonde locks were given their effortless waves by hairstylist Miles Jeffries. Jackson took to Instagram to express her gratitude. “Doing this shoot was a blast, and the team was impeccable,” she wrote.
Last month, the daughter of the late Michael Jackson released her new single Lighthouse, and performed the ‘90s rock-inspired tune on The Tonight Show Starring Jimmy Fallon alongside her bandmates.