Victoria’s Secret has gone through a major rebranding in recent years, announcing in June 2021 that it would be saying goodbye to its iconic Victoria’s Secret Angels to introduce the brand’s new VS Collective. At the time, many veteran Angels like Tyra Banks and Heidi Klum voiced their support of the decision. Now, the brand’s most beloved models are reuniting and breaking out the undergarments again (sans wings), but this time, they’re slipping into SKIMS.
Kim Kardashian tapped four of the most recognizable Angels to front her latest SKIMS campaign, including Banks, Klum, Alessandra Ambrosio and Candice Swanepoel, to model its best-selling “Fits Everybody” collection. According to the brand, “SKIMS salutes strong, powerful women, highlighting the high fashion collective’s prestige with the brand’s Fits Everybody Underwear that make all women feel like icons.”
Dubbed the “Icons” campaign, the title couldn’t be more fitting for the supermodels, who have all walked the Victoria’s Secret runway in the brand’s Fantasy bra and held the coveted Angel title throughout their careers.
“Tyra, Heidi, Alessandra and Candice have each played such a distinct and everlasting role in shaping the industry,” Kardashian said in a press release. “Outfitting these incredible women in our Fits Everybody underwear collection is truly a full circle moment for me. Our underwear is such a game changer and has been our best-selling collection since we launched – it stretches to twice its size and is so comfy it just molds to your body so it fits everyone perfectly. I’m thrilled to celebrate these women alongside a collection that our customers adore.”
For Banks, she compared posing in underwear again like “riding a bike.”
“When Kim Kardashian called me with the idea to reunite these incredible women and me for SKIMS, I was intrigued,” Banks wrote on Instagram. “And here we are! I hadn’t modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike. The poses came back even fiercer than before! I’m rocking their Fits Everybody collection which is just as comfy as it looks. And yep, Kim…I’m now obsessed.”
Klum, the former host of Project Runway and now co-host of Making The Cut wrote on social media, “It has been a while since we were all together so it was so special to be reunited.”
With so many supers in one space, Kardashian couldn’t resist joining in on the shoot.
“OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic,” she captioned a shot in Instagram. “Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”
With more body-positive and celebrity-founded intimates enterprises booming, beloved pop culture icons like Rihanna, Lizzo, and Kardashian have created their own space in the market — and for SKIMS, its bringing OG lingerie models with it.
Dropping today, April 4, the Icons campaign will roll out across Miami, Chicago, New York City, Los Angeles, and San Francisco featuring photography by Sandy Kim and Greg Swales. The “Fits Everybody” collection includes bras, underwear and loungewear in the brand’s “molds-to-your-body” fabric in nine shades, sizes XXS to 4X on skims.com.
