The moment we’ve all been waiting for has finally arrived, Kim Kardashian has made her affinity with Balenciaga official by fronting the luxury label’s latest campaign. It’s reasonable to say we all saw this one coming. The reality television star has almost exclusively been wearing the label for the past couple of months. From her standout Balenciaga head mask moment at the Met Gala in September to her array of Balenciaga catsuits worn for her first time hosting Saturday Night Live, Kardashian has proven her loyalty to Demna’s Balenciaga.
The standout photo from Kardashian’s Balenciaga campaign shows her in her most authentic form — lounging while taking a selfie in a skintight catsuit and holding the brand’s hottest new accessory, the neon green Le Cagole shoulder bag in crocodile calfskin. The rest of the images photographed by Stef Mitchell show Kardashian posing around her minimalist Calabasas home in a leopard coat, pointy boots, and the Le Cagole bag. She models an all-black fit in a third image paired with a contrasting white crocodile Hourglass bag.
The 41-year-old mogul’s campaign is a part of a series that also welcomes back A-listers Justin Bieber, who covered his first Balenciaga campaign during the summer and actress Isabelle Huppert. Newcomers Tommy Blue and Marie Agnès Diene also join Demna’s Balenciaga gang in the campaign series.
A quick look at Instagram, and we noticed that Kardashian’s campaign is the only one posted by the brand’s account thus far since the news dropped, which they wiped clean back in July 2021. Despite Kardashian’s ongoing divorce from Kanye West (who introduced her to Denma ahead of her 2021 Met Gala moment), it seems her relationship with the designer is only growing stronger, and that Kim’s Balenciaga era isn’t over yet.
