For Balenciaga, 2022 is already following last year’s footsteps and is set to be yet another successful year for the luxury maison. Following Internet’s new favorite couple, Ye and Julia Fox having social media in a frenzy with their oh-so adorable date night—dressed in no other than Balenciaga and announcing the headline-breaking Yeezy Gap partnership last week, creative director Demna Gvasli (now known simply as Demna) is on a roll. His latest move that’s grasped our attention comes in the form of a new sneaker drop.
Today Balenciaga released the Phantom sneaker as a part of its city series, which includes a wide arrange of city-specific pieces for Paris, Tokyo, New York, Los Angeles, and more. The sneaker itself is sleek and minimal design but packs a big statement, peruse of any Balenciaga sneaker. The silhouette is inspired by a vintage running shoe but features a perforated upper and a sleek midsole giving it the Demna Balenciaga treatment. Balenciaga offers the Phantom sneaker in various colors, from neon yellow, muted pink to the staple black, white, and grey.
The campaign features some of London’s most fashionable commuters sporting head-to-toe looks topped with the sneakers as they ride the London underground to bring the collection to life—almost making us miss the days of our morning commutes. The Phantom sneaker and other luxury merch, including a New York tote, LA nameplate necklace, London coffee cup, and more, are now available online at Balenciaga.com.
