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Calvin Klein has enlisted a star-studded brigade of global talent for its Spring/Summer 2023 campaign, featuring friends of the iconic American brand: Kendall Jenner and FKA Twigs, plus BLACKPINK’s Jennie, Creed star Michael B. Jordan and Bullet Train actor Aaron Taylor-Johnson.
The campaign, photographed by Mert Alas and Marcus Piggott, is a continuation of the “Calvins or Nothing” concept, which highlights the sensuality and confidence of the brand’s diverse array of stars.
Jenner, who has worked with Calvin Klein since the early days of her modeling career, shot her first campaign for the brand in 2015 for its Fall underwear collection. Now, the reality star posed in timeless black-and-white photographs, modeling black lace intimates sets, denim trucker jackets, the brand’s signature blue jeans, a denim bralette and CK monogrammed underwear.
In keeping with the “Calvins or Nothing” concept, Jenner went topless in one image, crossing her legs in a pose reminiscent of Brooke Shields’ infamous 1980 campaign where she recites the line, “You want to know what comes between me and my Calvins? Nothing.”
“Cellophane” singer FKA Twigs debuted a new, previously unreleased track in conjunction with the campaign, alongside visuals that “capture her distinctive movement.” The musician posed in an acid wash denim jacket and jeans, and in some shots, only wears a dark-wash indigo denim button-down.
The Caprisongs artist took to Instagram to express her gratitude. “it’s an honour to be the new face of calvin klein and to have worked so closely with my dear friends @mertalas and @macpiggott to create something that i believe reflects me as a woman and artist,” she wrote. “I would like to take a moment to give special thanks to @nunes.art @tomwilsonleonard @blackmanwhitebaby @micah.walters.movement for guiding my body through this process. these pictures and visuals are a physical representation to remind myself that being strong to the best of one’s personal ability will never go out of fashion.”
Both FKA Twigs and JENNIE showcased Calvin Klein’s new sensual lace options, such as the Sheer Marquisette and the Geo Lace triangle bra. JENNIE was also snapped in the brands new Modern Cotton bralettes, seen in “her most stripped back state,” according to an official press release.
With the latest assortment of underwear and jeans, Calvin Klein is introducing sportier fits and reviving iconic denim styles revamped with new washes and ’90s-inspired silhouettes.
Both Jordan and Taylor-Johnson go shirtless and take us back to the early days of Calvin Klein’s Mark Wahlberg campaigns.
The fresh crop of brand ambassadors join an impressive alumni which features Wahlberg, Kate Moss, Christy Turlington, Michael Bergin, Eva Mendes, Lara Stone, Justin Bieber and Megan Thee Stallion to name a few.
Shop the campaign here.
