The leading Italian sportswear brand, Kappa, is launching a very exciting new collection entitled “LOVE, Kappa.” The collection will be an extension of the Fall 2021 collection. The “LOVE, Kappa” capsule collection embodies all of the personal, welcoming, spontaneous, and affectionate feelings that stem from love.
The 90s staples you bought into courtesy of Sporty Spice are back, and everyone can’t seem to get enough of them. The collection includes hoodies, sweatpants, cropped and full-size t-shirts, bandeaus, shorts, and leggings perfect for cuddles o the couch or strolls in the park. In addition to the ready-to-wear pieces, Y2K accessories trends like bucket hats and snapbacks also are plenty in the lineup. Each piece is designed with directional color blocking and primary colors, paying homage to the brand’s sporty heritage. The iconic Omni logo also gets a love tap, now surrounded by a heart icon featured on both menswear and womenswear garments, takes center stage.
Kappa enlisted real-life couples, including Ellia and Olivia, Asya and Sasha, Chris and Nena, and Whaffle and Ana, to bring the campaign to life. Each image showcases the pairs in their natural everyday lives at home or out and about in New York City. “For this project, I chose locations that were personal to me and fit the characters. I wanted to include my friends and their spaces that I was familiar with,” said photographer, Nolan Zangas in a statement shared with GRAZIA.
Love and public affection are at the core of the campaign. After an unprecedented year in seclusion, intimacy is what we all are craving. “For this project, I chose locations that were personal to me and fit the characters. I wanted to include my friends and their spaces that I was familiar with,” Zangas continued. For the outdoor locations, he chose parks and streets that appealed to him and the subjects.
