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Hunter Schafer is flexing her euphoric star power as the new face of Mugler’s iconic heritage fragrance, Angel. The Euphoria actress follows in the footsteps of Jerry Hall, Naomi Watts, Eva Mendes and Georgia May Jagger to represent the cult-beloved eau de parfum, starting with latest feminine fragrance from the French maison, Angel Elixir.
“I have been a fan of Mugler runway since I was young,” Schafer said in a statement. “It has been thrilling getting to collaborate with Casey and the entire Mugler team to bring the reinvention of this iconic fragrance to life.”
Casey Cadwallader has been the house’s creative director since 2018, and reintroduced Mugler to a new generation of fashion fans while maintaining the brand’s original DNA. Previously, the designer tapped the Cuckoo actress to appear in the Mugler Spring/Summer 2021 digital presentation, unveiled on International Trans Day of Visibility, featuring trans beauties like Pose actress Dominique Jackson and Schafer.
“Working with Hunter is a dream,” said Cadwallader. “For years, I have dreamt of her being our Angel. She is beautiful both inside and out. She is full of energy and creativity. She brings positivity to everyone she touches, and that’s why she is so perfect for Mugler.”
The new fragrance takes cues from the original Angel perfume while playfully modernizing it with infusions of natural jasmine extract and sandalwood. The updated blend serves as a sister scent to the first. Angel Elixir was co-created by perfumers Domitille Michalon-Bertier and Anne Flipo. Packaged in the same five-pointed star decanter, Angel Elixir comes in a darker midnight blue to the original light cornflower blue.
“I am very happy that Hunter Schafer joins the Mugler family,” said Mugler Fashion & Fragrance President Danièle Lahana-Aidenbaum. “Not only is she a reference for the younger generation, but also an inspiration for all of us: talented, committed, charismatic, passionate, and multi-faceted. We could not have imagined a better ambassadress for Angel.”
In November of last year, the Brooklyn Museum celebrated opening night of the sprawling exhibition, Thierry Mugler: Couturissime. The first retrospective on the late founding designer who died in January 2022, Cadwallader arrived on the arm of Kylie Jenner to view the impressive display. Among Mugler’s most theatrical designs, the 1992 Angel fragrance was on view encased in glass box, emphasizing the inimitable influence of the best-selling perfume.