H&M always knows how to get customers talking with the brand’s buzzy designer collaborations, and they stirred up interest yet again with its latest announcement. On Wednesday, it was revealed that the next partnership will be with the house of Mugler, set to launch on online and in selected stores in Spring 2023.
H&M’s creative advisor, Ann-Sofie Johansson tapped Mugler’s creative director Casey Cadwallader for an assortment that will “encapsulate the unique and vibrant spirit of Mugler,” according to an official release.
As the French fashion house’s creative director since 2018, Cadwallader has reintroduced Mugler to a new generation of fashion fans while maintaining the brand’s original DNA, appealing to a new roster of A-list clientele from Kylie Jenner and Megan Thee Stallion, to Cardi B and Dua Lipa.
The Mugler x H&M capsule collection follows a notable line-up of other high-end designer partnerships for the retailer, which has included Karl Lagerfeld in 2004, Comme des Garçons in 2008 and Versace in 2011, among many others.
It’s been a busy few months for Mugler, which just presented its Fall/Winter 2022 collection to a live audience for the first time in three years in January. Cadwallader enlisted a star-studded list of models to usher his sultry and futuristic designs down the catwalk, including comedian Ziwe Fumudoh and supermodels Amber Valletta, Shalom Harlow and Eva Herzigova.
In November of last year, the Brooklyn Museum celebrated opening night of the sprawling exhibition, Thierry Mugler: Couturissime, marking the first retrospective on the late founding designer who died in January 2022.
And just last week, Mugler’s announced that Euphoria actress Hunter Schafer is the new face of iconic fragrance, Angel.
