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Jacquemus, the coveted Parisian fashion label and brainchild of designer Simon Porte Jacquemus, knows how to maintain its status as one of the trendiest, most-talked-about brands in the industry.
On Wednesday, the label shared a video on Instagram showing super-sized renditions of its prized Le Bambino bag on wheels, zooming down the streets of Paris among cars and other traffic. The Jacquemus trolleys had passengers inside and the words “Jacquemus” and “Bambino” were painted in yellow along the road.
“I THINK I LIKE PARIS NOW,” read the caption. Despite how genuine the video appears, a rep for the brand told POPSUGAR that the clip is actually just a 3D-generated rendering.
Mugler creative director Casey Cadwallader commented, “Genius ❤️,” and model Elsa Hosk responded, “Beyond😭.”
Jacquemus has made a name for itself for its celeb fans, which include Dua Lipa, Rihanna and Hailey Bieber, as well as for its teeny tiny Le Chiquito mini handbag. It seems the brand is switching things up now and going full-on super-sized.
The brand recently opened a surreal pop-up shop at the Galeries Lafayette in Paris (running through April 2), featuring huge bucket hats, toasters with Jacquemus-branded toast and, you guessed it, a larger-than-life Le Bambino bag (hold the wheels). The walk-through also included branded washing machines and large towers of clean white towels.
While we may be a little disappointed that we won’t be hopping on the Jacquemus express any time soon, we’re excited to see what the brand has up its sleeve with these jumbo handbags. Can we expect a massive Le Bambino next?
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