Out of the darkness and into the light, unapologetically loud colors seem to be the sartorial route to take this upcoming year. Dubbed “Dopamine Dressing” by Pinterest, the social media platform calculated its most popular search terms to determine which trends will be adopted in the coming year.
Having been socially restricted since COVID-19 reached the US. shores, people are itching for a way to express themselves. While black used to be considered the be all, end all of taste, now somewhere over the rainbow, fashion mavens are taking their ensembles to new heights and experimenting with new risks just to feel something. With the rise of designers like Christopher John Rogers, Alessandro Michele, and Kerby Jean-Raymond, color is king. Be it monochromatic highlighter hues or saturated color-blocking, bold and spirited ensembles will be all the rage in 2022.
Whether you’re thinking of the theatrical wardrobes of Jodie Turner-Smith, Billy Porter, or Lady Gaga, it’s those who have the most fun with fashion and leave it all out on the table make the most of an impact. Examining Pinterest’s most searched terms in “Dopamine Dressing”, GRAZIA unpacks the platform’s color study with its most popular search terms.
According to Pinterest:
“Rainbow Dress Women” doubled in searches.
Beyoncé wears Mara Hoffman.
Karlie Kloss wears Christopher John Rogers.
“Fuchsia Dress Outfit” quadrupled in searches.
Florence Pugh wears Versace.
Rihanna wears a fuchsia silk mini dress.
“Electric Blue Outfit” rose by over 140% in searches.
Megan Fox wears a vivid cerulean two-piece set.
Billy Porter wears a bright blue suit with coordinating umbrella hat.
“Vibrant Outfits” rose over 16 times in searches since last year.
Kim Kardashian wears Balenciaga.
Emily Blunt wears Christopher John Rogers.
“Gradient Dress” rose by over 95% in searches.
Jodie Turner-Smith wears Gucci.
Salma Hayek wears Gucci.
