‘Tis the season of luxury department stores debuting their highly anticipated holiday campaigns (and coveted windows) just in time for shoppers to hit the racks. On Wednesday, December 1, Bergdorf Goodman released their latest holiday campaign, The Present Moment, inspired by The French Dispatch director Wes Anderson‘s acclaimed films while evoking the cultural institute’s signature holiday spirit we’ve all come to love.
“Bergdorf Goodman has a unique ability to transport you to a magical and inspiring place.” The retailers Vice President of Creative and Brand Marketing, Elle Strauss, tells GRAZIA. “I think that’s something we have in common with the films of Wes Anderson. His films are a sensory experience – instantly recognizable and always a thrill.”
Strauss directed and developed the two-minute film in partnership with Wes Anderson in celebration of the recent release of The French Dispatch. She enlisted a bevy of fashion’s biggest and most recognizable names, including Marc Jacobs, Christopher John Rogers, Michael Kors, Waris Ahluwalia, Sergio Hudson, Emily Bode, and the “eyes of Bergdorf Goodman,” Linda Fargoall naturally dressed in the holiday hottest trends.
The film follows Bergdorf Goodman’s “trustiest courier” as he arrives at the store to gather the presents; Ahluwalia (who narrates the film and plays a lift attendant) takes some of your favorite designers through the department store for some celebratory shopping. Michael Kors, famously discovered by Bergdorf’s Fashion Director Dawn Mello in the late 70s, rides the elevator with Linda Fargo clinking glasses to his 40th anniversary.
Nodes to Anderson’s films appear as stylish props and garments throughout the film, including the King of Isle of Dogs, a map from the Moonrise Kingdom, Mendl’s cake box seen in The Grand Budapest Hotel, and The Royal Tenenbaums’ red tracksuits seen on a group of children riding the elevator.
Can you guess who Bergdorf Goodman’s secret Santa is? Only one way to find out, ahead discover “The Present Moment” campaign video, and perhaps you’ll end up on Bergdorf’s nice list.
