As the world joins hands in solidarity for India, major stars including Nancy Ajram, Jay Shetty, Ed Sheeran, and many more A-listers are coming together to support the virtual fundraiser.
We For India is an initiative created by the global social impact enterprise The World We Want. It is produced in partnership with Reliance Entertainment media and entertainment to support post-Covid relief work in India.
With its focus on saving lives and protecting livelihood, the virtual event will bring over 100 stars from the world of film, music, comedy and sports for a unique three-hour virtual event. The fundraiser takes place on India’s Independence Day, and all the funds will be put toward GiveIndia – India’s most significant donation platform.
We For India is featuring worldwide stars as a form of engagement. A list of the prominent international names confirmed includes singer and songwriter Ed Sheeran, Annie Lennox, and her daughter Lola Lennox who will share an exclusive original performance. Lead singer of Rolling Stones Mick Jagger, A.R.Rahman, Lebanese-singer Nancy Ajram, Nile Rodgers, Sisters Sledge ft. Legendary.
The Indian film stars include actor Ajay Devgn, UN Women Goodwill Ambassador Farhan Akhtar, Rajkummar Rao, Dia Mirza, Karan Johar and more, along with best-selling author Jay Shetty.
Natasha Mudhar, Founder of The World We Want reveals, “The world has been stunned by stories of families torn apart by the loss of loved ones and businesses forced to close, plunging thousands into poverty. We believe in the power that lies in global solidarity when everyone, everywhere comes together in a collective effort to create change. Leveraging the power of popular culture, we hope We For India will entertain and inspire action, encouraging the global population to act now to raise vital funds to not only save lives but to restore, rebuild, and renew lives devastated by the crisis.”
All the proceeds from the event will provide oxygen concentrators, cylinders, ventilators, essential medicine, and ICU units. Funds will also support the staff at the vaccination centres and support communities by rebuilding and recovering any damages made.
The global video will be live on Facebook (www.facebook.com/Facebookindiapp) on Sunday, August 15 at 7:30 pm IST / 3:00 pm BST / 10:00 am EDT and provides viewers with an opportunity to donate in real-time to this worthy cause.
