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Time binds us all together, and watch manufacturer, Piaget, knows that better than anyone. The Swiss Maison is rolling out their latest campaign for their watch model, Date, which features influencers from different parts of the globe styling their watches as part of the “Piaget Society.” This week, one of the locations was the Middle East. The campaign featured familiar faces like Leena Ghouti and Dana Malhas and showcased how each of them styled their Date watch. This range demonstrates how the watch compliments a variety of looks, from laid-back styles to bolder outfits. In that way, the Date watch functions as an everyday item and a staple in your wardrobe.

However, functionality doesn’t outshine elegance with Piaget’s watches. Not only are they useful in everyday settings, but they also serve as an accessory that can elevate everyday outfits. This dualism is part of Piaget’s goal for their Date campaign: to show people that the Date watches compliment “a relaxed yet elegant style.” Influencers, like Dana Malhas Ghandour wears hers with a casual red top, whereas Dima Al Sheikhly wears her Date watch with a sequined green top. With diverse styling capabilities, each Date watch is an investment piece in your wardrobe that is fit to change your evolving style.

Instagram @piaget

The Date watches in the Swiss Maison’s “Piaget Polo” campaign come in one face and a variety of band materials for you to choose from in the collection. Model Lana Albeik (above) wore her Piaget Polo Date Watch with rose gold and diamond-encrusted accents. There are two other versions of the Date model with diamond-encrusted faces that are ideal for people looking for an even more elevated wristwatch. Discover the collection for yourself, here.