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Fragrance holds a significant place in an Arab’s heart with its history dating back to the ninth century. The industry continues to branch out with new innovations and a new game-changer among them is Paco Rabanne’s Phantom – known for its out-of-the-box visionary invention in the world of perfumes.

This time, the fashion and fragrance-focused house Paco Rabanne has set sail in the Middle East with its first-ever regional campaign with Arab influencers Leena Al Ghouti, Korrii, Ahmed Fareed, Twins Hadban, and Basil Al Hadi, who front the Phantom campaign.

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Shot in the UAE, Paco Rabanne’s latest campaign celebrates the Phantom perfume for its retro-futuristic experience in Paco Galaxy’s intergalactic party. The luxe unisex perfume stands out in the campaign for its powerful robot-shaped design in a retro-themed environment.

“Never seen before in the world of perfumery, Paco Rabanne’s fabulously collectible creation is sure to become an instant icon. But that shiny silver robot-shaped bottle is more than that,” said the brand. “It’s also the first connected bottle, turning that shiny silver robot into your wingman, a thrilling ally who guides into the Paco Galaxy, designed to help you dare to be different.”

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Just when you think things can’t get any better, the Phantom bottle contains an embedded NFC chip that connects your smartphone device to a wide range of interactive filters, personalised playlists, augmented reality, interactive games, and much more. 

“Paco Rabanne has always been a forward-thinking, daring, futuristic brand. Every time I create a Paco Rabanne perfume, I challenge myself to bring newness, while keeping a great sense of craftsmanship and emotion,” said Loc Dong, one of the four perfumers behind the creation of Phantom. “As perfumers, we are constantly searching for newness, and Paco takes you to the next level.”

thoughts?