Ok, so while doing my daily Insta scroll, I found myself coming across an image of Justin Bieber on Balenciaga’s Instagram feed. Yes, you heard that right JB featured on Balenciaga’s IG. At first, I second-guessed myself, but after scrolling back and taking a closer look, I was actually right – it was the one, and only Justin Bieber posted up in a sporty-chic fit courtesy of the luxury fashion house.
Bieber was sporting an oversized leather jacket, with a hoddie and tee underneath, paired with scrunchy black sweatpants, white tube socks and a pair of the brand newest runner sneaker, along with the label’s iconic Neo bag. It was only natural for me to question if that was really Justin Bieber in a fashion campaign, but the megastar wasn’t the only A-lister featured in the shoot. We spotted an array of top-tiered French actors from Isabella Huppert to Eliza Douglas, Isabelle Weldon Herouard and many more celebrities.
Demna Gvasali, the creative director of Balenciaga, has had quite a year. From designing a virtual dystopian gamer-verse for the brand fall/winter 2021 collection to participating in Paris Couture Week last month, and it seems the Maison’s is only getting started with its newest ventures.
It may seem a surprise to feature a pop star in the brand’s campaign, but Balenciaga’s aesthetic doesn’t fall far from Bieber’s personal style. Each look in the campaign featured Balenciaga’s signature staples that has been carried on from season to season, keeping the brands DNA in check.
Justin for Balenciaga pic.twitter.com/2OnqfB8XJA
— Balenciaga (@BALENCIAGA) July 23, 2021
Perhaps this is why Hailey and Justin jetted off to Paris back in June. Aside from meeting French President Emmanuel Macron, Bieber could’ve been shooting this very campaign for the luxury fashion house during their stay. Regardless of the matter, seeing JB featured in a luxury fashion campaign, we can’t help but wish to see more of him in the near future.