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Bella Hadid has officially entered her Prada era – and just in time for summer, too.
The supermodel is the face of the latest campaign for the Italian fashion house’s Spring/Summer 2026 collection, and we’re so here for it.
Executed from the vision of co-creative directors Miuccia Prada and Raf Simmons, Bella embodies the epitome of summer on a beach in the middle of a concrete jungle. Aptly so, given the campaign is entitled ‘Urban Beaches’.
Starring alongside the Palestinian-Dutch supermodel are Damson Idris, Louis Partridge and Liu Wen, with the urban jungle backdrop juxtaposing the usual natural surroundings of a beach, echoing the contrasts within the collection itself. It’s exactly what Prada does best, bringing two opposing worlds together.
Fronting the campaign is a fitting moment for the supermodel, who has had quite the year with the Italian house.
In February, Bella made her long-awaited return to the Milan Fashion Week with Prada at the Fall/Winter 2026 show – her first time back on a Milan runway since 2022.
And Prada didn’t just give her one walk: she appeared four times, each look peeling back to reveal the next, a layering exercise that became the talking point of the show.
Less than a month later came the Vanity Fair Oscars After-Party, where the 29-year-old arrived in custom Prada – a silk satin halter-neck top, a matching scarf, and a pencil skirt with a thigh-high slit.
And then Prada made it official. In March, the brand named Hadid its first-ever global beauty ambassador, tapping her to front the campaign for Prada Touch, the house’s debut blush. It’s a significant appointment. And for Bella, it’s a full-circle kind of season.
