Every successful fashion house has a specific point of view to share with the world, whether it’s storied heritage brands like Gucci or Chanel or younger, pluckier fashion houses like Ganni or Messika. Each goes through the process of defining and stretching the concept of themselves as the brand identity evolves, while creating new ways to meaningfully connect with their audiences. From the Louis Vuitton X pop-up in Los Angeles, which focused on conveying brand history, to Jacquemus’s floral pop-up store in Paris, which provided an Instagram-ready experience, these events and exhibitions prove that fashion is more than ambitious runway looks. Experience it like never before at these upcoming museums and pop-ups.
Prada
From now until December 12th, visit Prada’s pop-up shopping experience at the Dubai Mall Fashion Catwalk. The pop-up’s glowing construction draws passersby in with its impactful presence, which is inspired by the traditional holiday markets assembled across Europe during the festive season. Prada’s Dubai Mall pop-up consists of five stalls filled with a curated selection of the Italian fashion brand’s bags and accessories, from small leather goods to hair items. It’s an ideal place to get in the holiday spirit while shopping for the perfect stocking stuffers and gifts to place under the tree this year.
Azza Fahmy
Celebrate the holidays with Azza Fahmy at the Waldorf Astoria Dubai Palm Jumeirah. The Egyptian design house paired up with the luxury hotel to create an immersive shopping experience for the festive season that blends its Egyptian cultural heritage with traditional Christmastime decor. From December 4th to January 15th, marvel at the impressive Christmas tree in the hotel’s lobby while shopping from the fine jewellery displays at Azza Fahmy. When you’re done browsing through the selection, head to Peacock Alley to taste the gourmet treats off of Azza Fahmy’s featured menu, specially curated for the holiday season.
Dior
Explore Harrods through the eyes of Dior this holiday season with The Fabulous World of Dior. The French fashion brand took over the luxury department store on November 10th, pitching up two pop-ups for customers to experience until January 3rd. The fashion pop-up event pays tribute to Christian Dior’s longstanding relationship with Harrods, dating back to their initial partnership in 1953. Walk along Brompton Road to view Dior’s window displays at Harrods and enter the building to immerse yourself in the installation or indulge in the gourmet sweets at Dior’s pop-up cafe.
Valentino
Take a walk through the history of Maison Valentino at the Italian fashion brand’s unmissable exhibition, Forever Valentino. Not only is it the Italian fashion brand’s first exhibition in the Middle East, but this is also the largest that the brand has ever created. Forever Valentino is a testament to the brand’s heritage, showcasing everything from Mr. Valentino Garavani’s early visions for the brand to Pierpaolo Piccioli’s influence as creative director. Visit Maison Valentino’s fashion exhibition in Doha, Qatar, from now until April 1st 2023.
Messika
Experience the visual feast that is Messika’s fashion and jewellery exhibition in Riyadh, Saudi Arabia, at the Lakum Artspace. The fine jewellery company created this exhibition to celebrate the Maison’s growing relationship with the kingdom as well as the launch of its latest line, Messika by Kate Moss. The fashion and jewellery exhibit perfectly blends Moss’s signature rock-n-roll aesthetic with luxury codes to create an immersive experience that transports attendees into a couture-meets-rock universe.
