“My best ideas come to me in the morning. I put my headphones on, turn the music up super loud, get on my bike and cycle to work,” creative director of GANNI, Ditte Reffstrup says. “Those 15 minutes are completely mine to treasure. My mind is open and my thoughts just flow. This collection is really about that feeling. We called it Joyride because it’s about Copenhagen being the place where our heart is.”
Overnight GANNI unveiled spring/summer 2023 at Copenhagen Fashion Week. In a collection dedicated to the city and inspired by the energy of summer, Ofelia Plads – a seaside pier overlooking the Danish Opera House and the Royal Palace – served as the backdrop to the colourful collection. Like years gone by GANNI reprised fan-favourite silhouettes such as ruched seams, puffed sleeves, baby doll dresses. Tailoring is sharper and more crisp with evening wear peppered throughout the collection. Remember Kate Moss’ naked dress? It’s received the #GANNIGirl treatment. The colour palette is also moodier than past seasons. All black looks complement bold leopard, stripe and floral prints with pinks, blues and oranges in highlighter shades.
The collection also featured a collaboration with American denim giant Levi’s, a sequel to the hugely successful capsule in February 2021. The brand revisited its Western-inspired roots with long prairie skirts, button-up vests and frilled collars. Colourful denim has also made a comeback with sun dresses and low slung jeans. Cowboy boots, plush bags and party clutches finished the looks.
In keeping with GANNI’s ethos to become the most responsible version of themselves, 97 percent of the forthcoming collection is comprised of responsible styles. Meaning at least 50 percent of the composition is certified organic, lower-impact or recycled. As part of the brand’s innovation hub ‘Fabrics of the Future’ they will be introducing styles made from textile waste in breakthrough fabric innovation Infinna™ and shoes made of Vegea, a material made of leftover grape skins from wine production.
