Courtesy of Shein

The international e-commerce platform SHEIN, known for creating the trendiest fast fashion garments from women’s wear to men’s, has expanded its successful Designer Incubator Programme in January 2021 with the launch of SHEIN X. The innovative programme supports emerging talent in the diverse world of fashion, allowing each participant the opportunity to go through the entire process from sampling to production and distribution through SHEIN’s online platform, which has a global reach of 100 million customers.

Within the first round of the SHEIN X program, seven fashion designers and illustrators are offered a unique experience to partner with the brand. Due to the immensely positive feedback on their previous collections, the online platform has expanded its roaster, allowing 50 designers to join every month.

With more than 30 Arab designers currently joining, the SHEIN X program has shortlisted the following designers, whose collections will be showcased on their international website in the coming 2-3 months:

SHEIN X R07 by Arwa Al-Rashed
SHEIN X L’MANE by Lina Mane
SHEIN X Bleach by Dana and Hala Zubari
SHEIN X Aynoor Elhibre by Aynoor Elhibre
SHEIN X Dulcé by Safiya Abdallah
SHEIN X Farah Wali by Farah Wali
SHEIN X by Aaya Ajumaily
SHEIN X ELLIA by Areej Abdullah
SHEIN X LEEN by Leen Nizameddin
SHEIN X Lubna Alhomsi by Lubna alHomsi

During its seven month program, new designers will be joining, and each month SHEIN will be sharing the latest addition to the team. In celebration of the SHEIN X program, the brand is offering a one-of-a-kind SHEIN X 100K Challenge, which allows its participants to be featured in the SHEIN’S Fall/Winter 2021 fashion show with the chance of winning $100,000.

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