Photographed by Michael Bailey Gates, Courtesy of Valentino

Ahead of the curve with the Barbiecore bandwagon, Valentino creative director Pierpaolo Piccioli painted the town pink for his Fall/Winter 2022 “Pink PP” collection during Paris Fashion Week back in March. With Emmy Award-winning actress Zendaya and F1 racing champion Sir Lewis Hamilton perched front row, the runway presentation has since reverberated across the fashion-sphere.

Tapping his two favorite muses for a new Valentino “Pink PP” campaign, Zendaya and Hamilton are shot by photographer Michael Bailey Gates and styled by “image architect” Law Roach, dressed in the Maison’s signature hot pink hue, posing against a matching monochromatic backdrop.

Sporting a structured peplum minidress with matching bold pink stockings, Zendaya slipped into a pair of pink patent leather platform boots and full-length gloves while carrying the Valentino Garavani One Stud Nappa bag. In another shot, the star lets her brunette curls fly, wearing a slouchy searing pink suit set with a sheer matching blouse beneath, toting a Valentino Garavani Roman Stud handbag.

Photographed by Michael Bailey Gates, Courtesy of Valentino

Hamilton paints “Still I Rise” on the pink wall, wearing a head-to-toe fuchsia ensemble, featuring oversized trousers, pink sneakers, and an oversized jacket. Hamilton is also the face of Piccioli’s new menswear DI.VAs, and their initiative stands for different values, representing the creative director’s push for inclusivity and diversity.

Set to release a dreamy campaign video as well, Zendaya will star in the short directed by Euphoria cinematographer Marcell Rév, featuring Yazoo’s “Only You,” as the frame circles around a transformative sofa, which sits front and center. Dropping next week, the video will link to the Valentino Rendez-Vous campaign.

Zendaya and Lewis Hamilton attend the Valentino Womenswear Fall/Winter 2022/2023 show as part of Paris Fashion Week on March 06, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

A new Pantone color created by Piccioli, Valentino has become synonymous with the hot hue, dubbed “Pink PP” for Piccioli’s initials. As Sebastian Stan and Glenn Close walked the Met Gala red carpet in the pervasive high-octane palette, Anne Hathaway, Ariana DeBose, and Florence Pugh all donned the color last month while sitting front row at the house’s Fall/Winter 2022 Haute Couture runway presentation.

As the Barbiecore continues to reign, the Piccioli’s Pink PP will surely be the most sizzling color of the year.