Barbiecore

A style icon since the ’50s, Barbie has been setting trends with her pink aesthetic for multiple generations. Today, she’s still at the forefront of what’s cool as the “Barbiecore” aesthetic infiltrates pop culture. First, the hot pink color associated with the Barbie doll first popped up at Valentino’s Pink PP Collection, then came the first look of Margot Robbie channeling Barbie in the 2023 live-action film. Now, the doll’s influence is jumping into our favorite A-lister’s wardrobes. Today’s hottest style icons, including Rosalia and Kim Kardashian, have been rocking the signature pink Barbie doll look. 

The aesthetic, which has 6.9 million views on TikTok, is the latest core trend that is making the rounds. Earlier this week, Kardashian posed like a real life Barbie in a series of Instagram pics taken by her 8-year-old daughter, North. She wore a head-to-toe hot pink Balenciaga look that even Barbie herself would be envious of. Lounging in her bed and against a matching pink curtain, Kardashian sported a cropped pink hoodie and curve-hugging pantaboots paired with a sparkly top-handle bag.

A few days earlier, Rosalía embodied Babiecore while on vacation with her beau, Puerto Rican singer and rapper Rauw. The singer shared a few snaps of herself in a pink bikini and captured pics getting her nails painted by Rauw, opting for Barbie’s go-to favorite shade.

 

The bright, bubbly, and bold shade is a welcome mood booster from the past two years amid the pandemic. Maybe that’s why we’re never going to tire of seeing the hot pink hue on the carpet. Style stars including Zendaya, Saweetie, Billy Porter and Nicola Peltz (to name just a few) have all rocked Valentino neon pink looks.

With A-listers and designers all embracing the bubbly, fun aesthetic in their wardrobes and collection, it’s safe to add the hue to your wardrobe ASAP. Right now, we’re all just Barbiecore girls, in a Barbiecore world.

thoughts?