The world’s biggest watch show is taking place in Geneva this week, where every major luxury brand unveils their latest and greatest timepieces. From limited-edition creations to dazzling pieces covered in diamonds, emeralds and more, there are so many can’t-miss watches, that we’re breaking down the ones you have to see to believe. Catch up-to-speed on everything taking place in Switzerland, below.

Van Cleef & Arpels

The French jeweler is known for their stunning timepieces — in fact, it’s hosting an immersive exhibition in Orange County on April 1 to celebrate their watchmaking history. The brand showed its artistry in Switzerland with new pieces at Watches & Wonders with the Ludo Hexagone Macaron Secret Watch. It’s inspired by the brand’s signature Ludo bracelet with its meshwork strap and the new iteration of the secret watch (which first was designed in the 1920s) features diamonds or pink sapphires and reveals the dial when the two motifs are pressed simultaneously.


The ultimate mix of part-jewelry, part-watch, the Clash [Un]limited by Cartier contain the codes of its Clash de Cartier line, intertwined with beads, studs, clous carrés. It’s not just all show though, this combines finesse with power.


The iconic CHANEL tweed jacket is immortalized in its latest timepiece, the Mademoiselle Privé Pique-Aiguilles Tweed Motif. The black-lacquered dial features a black tweed-effect jacket pattern with 92 brilliant-cut diamonds, 4 pearl-buttons and 18K yellow gold. There’s even seamstress tools including a thimble, scissors and tape measure on the dial too, bringing a full scene from the atelier to life. The dial is encircled with 120 brilliant-cut diamonds and a 18K yellow gold miniature chain to mimic the chain sewn into every CHANEL jacket. The brand also unveiled other icon nods to the House on new watches, including its signature quilted bag pattern and lace design of camellias.


Piaget’s three new Limelight High Jewelry watches feature a cuff-like band that slightly covers the dial. The face then extends over the other edge of the band, creating a cool twist to the traditional wristwatch. The Rose Gold Turquoise Sapphire Watch has a turquoise face with sapphire-covered bezel and a gold streaked bracelet. The Rose Gold Opal Diamond Watch has an opal, diamond bezel and wood bark pattern gold bracelet. Finally, the White Gold Opal Emerald Watch features a gradient emerald bezel with 18K white gold snow-decoration bracelet.

Vacheron Constantin

The Overseas self-winding watches now come in new sizes, 34.5mm for the non-set and 35mm for the gem-set, but they’re still light and slender. Adding to the wearability, is the Super-LumiNova technology that provides a glow to the dial in the dark. Plus, the strap interchangeability system has three complementary styles, including a steel bracelet and two sporty straps in rubber and calfskin, with an interchangeable folding clasp.​


The storied timepiece maker gave its classic Oyster Perpetual a revamp. First, there’s the “Celebration” watch that features colorful bubbles on the dial. Another playful take was on the Oyster Perpetual Day-Date 36 with its colorful puzzle pattern on the dial. At 12 o’clock, there’s a panel that switches between inspiring words such as “happy,” “peace” and “love.” Then, a window at 3 o’clock changes between 31 different emojis instead of the traditional date, including a red heart.


At Watches & Wonders, IWC unveiled a new Ingenieur model which was given a modern revamp, like new crown guards and functional screws, yet still retains the classic DNA.


Panerai has finally shrunk its iconic Radiomir California watch in a 45mm case. It comes in a shaded dark green dial with grainy effect, giving signature nods to classic California style.

Patek Philippe

The Geneva-based brand reinterpreted its self-winding Aquanaut Luce watch in rose gold with a taupe-colored dial and strap, plus a bezel covered with 48 dazzling diamonds.

TAG Heuer

It’s all about diamonds with TAG Heuer’s Plasma Diamant d’Avant-Garde. The piece is covered in lab-grown diamonds — 124 to be exact — around the band, crown, face and bezel, plus it’s framed 12 baguette diamond indexes.


The Swiss brand took its watchmaking expertise to another level with the new Square Bang Unico Sapphire. The square shape case made from a multi-layered sapphire is a feat of engineering. To further impress, the 72-hour power reserve can be seen through the openwork dial and sapphire crystal case.


Chopard showcased sustainability with the release of its Happy Sport 25 model, made from Lucent Steel, an ultra-resistant and luminous alloy made from recycled steel. To further reduce its carbon footprint, the maison will use 80% recycled steel for all its steel watches by the end of 2023.

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