Victoria’s Secret, once synonymous with bombshell hair, glitzy bras, and over-the-top glamour, is embarking on a new era. The iconic lingerie brand has taken a bold step towards change, celebrating natural beauty and empowerment with the launch of its latest collection, “The Icon.” This collection marks the return of legendary Victoria’s Secrets icons like Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel, redefining what it means to be an Angel in the modern age.
The world was reintroduced to these supermodels as they graced the campaign for “The Icon” collection, which stands in stark contrast to the brand’s previous extravagance. The collection, as described by Janie Schaffer, Victoria’s Secret’s Chief Design Officer, was crafted to “enhance one’s natural shape while staying true to the supportive and seamless look that we love.” This shift towards enhancing individuality and authenticity resonates with a new generation of consumers seeking meaningful connections beyond superficial ideals.
Photographed by Mikael Jansson, the campaign captures the essence of elegance and confidence. Emily Ratajkowski, Adut Akech, Hailey Bieber, Paloma Elsesser, and Sui He join the original Victoria’s Secret icons to showcase the “Push-Up Demi Bra” and other pieces from the collection. The images exude a sense of timelessness, blending classic lingerie with contemporary sensibilities.
The embrace of diversity and body positivity is evident not only in the models but also in the collection’s inclusivity. Available in sizes ranging from 32A to 44DDD and XS to XXL, “The Icon” collection caters to a wide spectrum of body types and sizes. With neutral tones along with vibrant shades, the collection embraces the idea that every woman is an icon, regardless of her shape, size, or color.
Beyond the campaign, Victoria’s Secret is revolutionizing its approach to the fashion show concept. The brand’s Victoria’s Secret World Tour, set to debut on Amazon Prime, aims to celebrate emerging global creatives while commemorating the legacy of the Victoria’s Secret Fashion Show. This blend of a fashion event and a documentary promises a refreshing perspective on the intersection of fashion, art, and culture.
As Gisele Bündchen dons her wings once again, and models of different generations unite in a shared message of empowerment, Victoria’s Secret is steering its legacy towards a more inclusive and genuine future. “The Icon” collection stands as a testament to the idea that true beauty lies in embracing individuality, celebrating diversity, and embodying the spirit of an icon from within.
