Stepping onto Fifth Avenue in New York City, one is usually greeted by the dazzling displays of luxury synonymous with the iconic street. This spring however, Saks Fifth Avenue has transformed its storefront into a vibrant homage to Prada’s May Issue collection, offering a glimpse into a world where heritage blossoms anew.

From April 18 through May 1, the famed retailer’s six historic windows have been reimagined as a flourishing meadow. Walls are adorned with a kaleidoscope of blooms, their colors bursting forth and creating a captivating backdrop for the collection itself. Nestled amidst this floral paradise are wooden tables and wicker chairs, each showcasing pieces from the Prada May Issue.

This particular collection transcends the boundaries of mere fashion. It’s an exploration of the brand’s identity, a conversation between past and present. The garments themselves echo this sentiment — a multifaceted blend of the classic and the contemporary. Simple silhouettes hold a hint of complexity, whispering of the rich history that informs Prada’s design language.

The vibrant yellow of the Prada logo punctuates the scene, a bold exclamation point amidst the soft hues of the floral installation. It’s a reminder of the brand’s unwavering modernity, its ability to push boundaries while remaining true to its core essence.

This captivating display isn’t merely window dressing; it’s an immersive experience that invites passersby to step into the world of Prada. It’s a testament to the enduring power of heritage, and the way it can be reinterpreted and reimagined for a new generation.

The Prada May Issue collection isn’t simply clothes; it’s a story waiting to be told, a conversation waiting to be had. And at Saks Fifth Avenue, this story unfolds in a symphony of color, texture, and tradition.

Saks Fifth Avenue will dedicate their 5th Avenue windows to Prada starting from April 18 through May 1.