Victoria’s Secret has partnered with some extraordinary women for its latest global campaign, Undefinable. The line-up features the lingerie brand’s VS Collective members including Bella Hadid, Adut Akech, Hailey Bieber, Olympic gold medalist Eileen Gu, and the barrier-breaking Valentina Sampaio, (who became Victoria’s Secret’s first openly transgender model in 2019). Plus, a mix of inspiring change-makers including Paralympic athlete Femita Ayanbeku, mixed martial artist Rose Namajunas, model and activist Bethann Hardison (who works towards improving diversity in the fashion industry), and singer-songwriter Brittney Spencer.
The campaign is designed to champion unique voices and perspectives. The brand explained in a statement that it was meant to reinforce the idea “that beauty was always for the individual to define.”
“I’m proud to be part of a campaign for a company that’s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types,” Spencer said in a statement. “There is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can’t wait to share this sentiment with the world.”
The campaign, which was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickerson, emphasizes the brand’s renewed commitment championing every woman.
“The Victoria’s Secret consumer is at the heart of all we do, and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women,” said CEO Amy Hauk in a statement. “The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose.”
In the video, each campaign star shares obstacles they overcame when talking about body image. “When you are trans, you have to be so strong,” says Sampaio.
Spencer said, “I just didn’t see a whole lot of people that looked like me.”
For Hadid, she admitted that when she was younger, “I was taught that sexy was about your body — the way that your boobs look in a push-up bra.”
In the press release, Elsesser opened up about what undefinable means to her saying the term “honors the different elements that make every woman special, and reminds us all of the value in owning it.”
She added, “It is so inspiring to be a part of a campaign alongside such incredibly strong women who are proud of their individuality. I am so excited to partner with Victoria’s Secret in sharing this important message with all women, while encouraging them to embrace their own unique and powerful stories.”
The Undefinable campaign will be featured at the brand’s 5th Avenue flagship store as an experiential and immersive explorative experience starting Monday, Oct. 3 and will be on display throughout the rest of the month.
Check out GRAZIA USA’s Fall issue featuring cover star Nicola Peltz Beckham: