Bare Infinity Flex Bra
Photo from Victoria Secret’s Bare Infinity Flex Bra lookbook

Victoria’s Secret officially clipped its angel wings in an apparent attempt to rebrand the label earlier this year. In place of Victoria’s Secret angels, the brand has established its new “VS Collective” feature women known for their career achievements and influential voices in the community. The 44-year-old lingerie retailer just revealed its new bra collection entitled the Bare Infinity Flex Bra.

Leaving their bygone era of lack of diversity and unrealistic beauty standards behind, the new campaign turns a new leaf for the brand. The new campaign highlights natural beauty by dialing back on cleavage, diamante embezzled bras, and appealing to the male fantasy. The new Bare Infinity Flex Collection campaign (which launched today) stars a diverse cast of models, including Paloma Elsesser, Jill Kortleve, Taylor Hill, Carolyn Murphy, Mayowa Nicholas, Devyn Garcia, and Aamito Lagum. 

The models all of different sizes and backgrounds posing confidently represent the new era of Victoria’s Secret. The bras themselves are made with adaptive technology to fit your natural body shape while providing all-day comfort perfectly. The Bare Infinity Flex Collection also features an adaptive cup, innovative gel wire, and infinity edge for ultimate comfort.

The new VS Collective program will continue to feature women known for their career achievements and influential voices in the community. I’ll have to say I’m pretty impressed with the lingerie brand’s new direction and effort to separate from its past. If you too love the new Victoria’s Secret, or shall we say VS, ahead, shop the now available Bare Infinity Flex Collection, which comes in eight colors and cup sizes from 32-38B-DDD, 38G, 40DD-DDD, 42D-DD, 44C-D.

Bare Infinity Flex Bra
BARE INFINITY FLEX BRA, $39.50 VIA VICTORIA’S SECRET. SHOP NOW

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