The Italian trattoria Via Carota, dreamed up by James Beard award-winning chefs Jody Williams and Rita Sodi, charms locals and visitors alike who clamor for reservations at the cozy, rustic restaurant in the heart of New York City’s West Village. Even if snagging a seat proves impossible, a little of the restaurant’s magic can be enjoyed at home thanks to the newly launched Via Carota Craft Cocktails (VCCC).
Both Williams and Sodi wanted to elevate the ready-to-pour category with their special range of bar favorites. They launched three categories of cocktails, each with two variations. The Negroni family offerings include the classic Negroni and white Negroni. The bourbon-based cocktails have an Old Fashioned and signature Manhattan. And the martini family features an espresso martini and signature martini. All are bottled in beautiful Stranger & Stranger packaging, are priced at $39 and are available to buy at drinkviacarota.com.
“We’ve worked for years to perfect our recipes in the kitchen and behind the bar, and we’re honored that VCCC can take this inspiration and allow consumers to experience the finest craft cocktails, anywhere,” Sodi says. “We hope you love the cocktails as much as we do.”
Williams added, “Via Carota is a love letter to the moments, big and small, that deserve to be celebrated. We work tirelessly in the restaurant to have our guests taste the soul, the culture, and the emotion infused into every bite of food and sip of a drink.”
Cheers to the dynamic restaurateurs already promising more classics cocktails are coming soon.
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